✨ The Spark: AI x Marketing News
✨ The Spark | Edition 10
21 Nov 2023
5 min read
Want to get your marketing material roasted? 🔥 Try RoastMyMarketingGPT!
Coca-Cola launches an AI-powered holiday card generator 🎅
The full timeline of the Sam Altman & OpenAI debacle 👀
Last week, I mentioned that I would build a GPT - a custom version ChatGPT - for this edition of The Spark. Here it is!
Introducing 👉 RoastMyMarketingGPT 👈, a GPT that provides feisty and witty marketing critiques with actionable advice. Let's dive into how I did it, and how you can replicate it yourself.
Read on to see what RoastMyMarketingGPT had to say about The Spark.
How to build a custom GPT
Prerequisite: you need access to ChatGPT Plus or Enterprise.
Step 1: Access the "Create a GPT" command
Click on the "Explorer" page in the sidebar, and you should see a "Create a GPT" option at the top of the page.
Step 2: Add information to your custom GPT
Explain what you want to create to the GPT builder. Here, it can be helpful to explain what the goal of your GPT is. In my case, I wanted to build a GPT that would roast my marketing material, but also provide actionable advice.
Step 3: Configure GPT
If you manoeuvre your way from the "Create" section at the top to the "Configure" section, you will get the opportunity to customise your GPT in greater detail.
Step 4: Add "conversation starters"
Either ask your GPT builder to add "conversation starters", or add them manually in the "Configure" tab. These are the suggestive actions that pop up when you initiate an interaction with the GPT.
Step 5: Experiment
Experiment with the settings you have available in the "Configure" tab, such as enabling "Code interpreter", uploading files in the "Knowledge" section, or connect to 3rd party tools with "Actions". In my case, I didn't find that necessary as the text commands I had inputted were sufficient to generate an output that I felt was quite strong and consistent.
Step 6: Get roasting
I uploaded the last edition of The Spark to get some feedback on my newsletter and this was the exchange:
1. Pick a suggestive action and upload your blog/ad/website/social media post
3. Take (or ignore) some actionable advice from RoastMyMarketingGPT
Now, not all feedback might be relevant for you as you might have different objectives with your content. However, I do find many of the points RoastMyMarketingGPT makes to be valid. Feel free to put your marketing material to the test with 👉 RoastMyMarketingGPT 👈.
Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.
Coca-Cola has launched Create Real Magic, an AI-powered holiday card generator featuring some of its most iconic assets.
Snap's annual Lens Fest typically previews upcoming features and tools. This year, many announcements feature AI-powered tools.
Meta announces research milestones for image- and text-to-video generation, and it's an expected push given the potential within advertising. Just imagine the potential for advertising if all assets could be generated with AI.
Spotify expands advertising marketplace for podcasts in new markets, including Sweden and India following success in the US & UK.
Plenty of advertisers are staying away from X (Twitter) due to brand risks, but does that present an opportunity for others?
YouTube expands ad buying options for YouTube shorts, allowing brands to target ads specifically on shorts.
Sam Altman has joined Microsoft within 72h of being ousted by the OpenAI board of directors - this is wild, and it's a story that's still being written.
AI-generated David Attenborough narrates a developer's video feed. Take a look for yourself - it's amazing.
AI-powered robot chemist might be able to extract oxygen from water on Mars.
On another note, we're onboarding more people to Arcane 🤩
We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.
If you're interested in learning more, click here!
That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋
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