Introducing Comments in Arcane

We’re on a mission to streamline the entire content pipeline—making teamwork easy and approvals fast and stress-free.

Just highlight the text, click the comment icon, and start collaborating with your team in real time through the Comments section.

Arcane content drafts, now more human than ever

In this update, we have removed overly "AI-sounding" phrases like "revolutionize" or "in today’s competitive landscape". Our drafts now reflect a more natural tone—crafted to be authentic & resonate with your audience.

Introducing the intelligent toolbar!

Arcane’s new toolbar empowers your editing, making it easy to personalise your drafts. Highlight the text you want to refine and choose the perfect tool to speed up the editing process.

New in Arcane: Labels

You can now create and organise your posts with labels. Labels appear throughout the platform, including the calendar and the editor.

Create and manage your labels in Workspace Settings.

📆 The Calendar

The easiest way to manage your content pipeline in Arcane.

A unified view of the entire content backlog—complete with approval statuses, channel icons, and assigned Authors to keep everything on track.

Introducing Authors!

With Authors, you can create content on behalf of others. Each organisation in Arcane can have multiple Authors, each with their own unique Tone of Voice. This ensures that every piece of content generated in Arcane feels authentic.

Authors help you craft posts for your team and drive EGC (Employee-Led-Content) campaigns to help increase LinkedIn impressions & expand your reach.

Your Knowledge Base, in Arcane.

Knowledge around your company is stored in Arcane. This is then used to personalise the content you receive within the Arcane platform.

We've added UI support for X posts.

This means that you can preview how X posts will look like directly in Arcane, both in the editor and via the shareable link.

Arcane now supports AI image generation, royalty free stock images, and custom image uploads.

From now on, you’ll see a first image generated for each of your posts, and you have the ability to swap it out or upload your own to complete your content.

The new experience for post creation is live.

Now you create any type of B2B content with a simple instruction - this new way to create posts will get you from 0 to 1 much faster.

Arcane tip: use the command + k shortcut to access the post creation modal

Today we’re launching Shareable Project Links.

With this release, you can now share a unique public link to any project, this link will show a preview of the post and does not require the viewer to be logged into Arcane.

This is a great way to share projects internally with stakeholders who aren’t yet on Arcane, and externally with a client to get feedback on your work.

Content Marketing is as much about project management as it is about ideating, researching and writing content.

Today we are launching Project Statuses. With this update, we are shipping a much-requested feature so that you can manage more of your content lifecycle in Arcane.

To start using Project Statuses, simply head over to your Project page and set a Status from the Status dropdown column in the Projects table.

Today we’re bringing a much-loved modern way to edit copy into Arcane by shipping the Edit Bar. With the new Edit Bar you can give instructions to make those finishing touches to your post copy, or mix it up entirely.

To start using the new Edit Bar, open up or create a new post and you’ll see it right beneath the post preview. Each change you make will create a new version in the right-side version history bar.