As a busy startup founder, content marketing tends to get bumped down the endless to-do list. After all, isn’t it a ‘nice-to-have’ versus ‘can’t live without’? 

Not surprisingly, user acquisition is often on top of the agenda. Because let’s be real: you’ve got salaries to pay and a business to grow. But what if we told you that LinkedIn is how you reach your ambitious sales goals? Before you roll your eyes, hear us out. We’re not talking about endless cold emails left hanging without response, but driving B2B leads through high-quality thought leadership.

You see, LinkedIn isn't just for humble-bragging or collecting digital high-fives. It’s a B2B goldmine. We're here to show you how to make the most of it (without spending ad $$).

LinkedIn? Why bother?

In B2B marketing, it’s well known that building trust is key. With longer sales journeys, tight pockets, and increasingly sceptical customers - email marketing and sales calls alone won’t do the trick. In 2024, customers want to arm themselves with knowledge before purchasing  - and it’s your job to educate them.

At LinkedIn, you’ve got direct access to millions of decision-makers. The platform hit 1 billion members last year; 4 out of 5 driving business decisions. If you’re not convinced yet: LinkedIn has been reported to drive 46% of social traffic to B2B sites and 93% of B2B startups use LinkedIn for organic social marketing.

Content is K… The Royal Family 👑

If your goal is to increase reach, build an audience and convert leads, content is how you do it. Here are some different types of posts that usually land well on LinkedIn:

• Industry insights: This shows that you deeply understand the field you play. Keep your audience informed of the latest industry trends with data-driven observations. Example: "Our Analysis of 1000 [Industry] Startups Reveals These 3 Growth Hacks"

• Thought leadership articles: Be the Nostradamus of your niche. Establish your expertise and add commentary with your unique perspective. Example: "5 Ways AI Will Disrupt [Your Industry] in the Next 3 Years"

• Case studies: Prove that you can walk the walk by showcasing your product's impact. Example: "How [Customer] Increased Efficiency by 50% Using Our Solution"

• How-to guides & tips: Provide actionable value to your audience. Example: "3-Step Process to Implement [Relevant Technology] in Your Business"

• Data & Infographics: Because sometimes, a picture is worth a thousand words (and leads)

This type of content doesn’t just drive users but befriends the LinkedIn algorithm, expanding your reach. The algorithm favours posts that provide in-depth knowledge and advice - post 2-3 times weekly to keep it happy. 

LinkedIn hacks for busy startup founders

As a founder, creating content might sound like a lot of work you don’t have time for. These hacks will prevent it from becoming a time sink. With the right approach, you can build a LinkedIn presence while juggling multiple priorities.

1. Batch create content 👨🏻‍🍳

Ever cooked a week's worth of meals on a Sunday to save time? Apply that same principle to your LinkedIn strategy. Set aside 2-3 hours once a week to batch-create content. It's like meal prepping but for your LinkedIn feed.

2. Turn one article into a content gold mine

Remember that killer pitch deck you made for your last funding round? Or that article you wrote about product roadmapping? Don't let them gather digital dust. Repurpose slides as individual posts or infographics. Transform a long-form piece of article to:

• A punchy LinkedIn post

• A thought-provoking poll

• A snackable infographic

• A short video summary

• A series of tips

Congratulations, you've just turned one idea into a week's worth of engagement.

3. ⏰ The 15-minute engagement hack 

Set a timer for 15 minutes daily. Your mission: engage with your network's content like your funding depends on it. Comment, share, and react. It will increase your visibility and build professional relationships. Your engagement score will thank you later.

4. Take advantage of notifications 

Set up smart notifications for key industry terms, potential clients, or competitors to stay in the know.

Pro tip: Use LinkedIn's 'Saved Searches' feature to get alerts when new prospects matching your criteria pop up. It's like having a lead-gen machine running in the background while you focus on building the next big thing.

5. Let Arcane do the heavy lifting 🏋🏻‍♀️

The future of B2B content marketing is a beautiful blend of human creativity and AI efficiency. In 2024, 54% of B2B marketers plan on using AI to generate more content and 49% to create optimised and engaged content.

Arcane’s ‘Content Marketing Bundle’ (a.k.a your new best friend) does the majority of work on your behalf. Try out these apps to speed up your content creation process:

• News Researcher, Reddit & X Listener: Monitor topics and get the latest trends served directly on your dashboard to inform your research

• Blog >LinkedIn Converter: Repurpose articles into LinkedIn posts in less than five minutes

• LinkedIn Opinion Post Drafter: Convert blogs into thought-leadership posts in your unique Tone of Voice. Just add an article link, a few lines with your opinion, sit back and let the app take care of the rest. The app automatically reformats it to increase shares and search visibility.

Some final words of digital wisdom

Consistency is key, but perfection is the enemy of progress. Even 30 minutes a day can snowball into a significant LinkedIn presence. So, start small, measure what works, and scale your efforts like you're scaling your startup. 

Remember, LinkedIn isn't just another task on your to-do list. In the battle for B2B dominance - it’s your secret weapon. With Arcane in your back pocket, you can turn content creation into a breeze. 

Now, go forth and conquer that LinkedIn feed. 🦸