✨ The Spark: AI x Marketing News
✨ The Spark | Edition 7
31 Oct 2023
5 min read
Fake-out-of-home ads are on the rise among advertisers
Xbox reportedly spent $450,000 on 1 "sphere" advert in Las Vegas
Bill Gates shares a few thoughts on GPT-5 and its capabilities
Midjourney is a great tool for marketers (I use it to create this newsletter), but getting the outputs on-brand can be difficult! Here's the solution I've found.
Midjourney does not read HEX codes, but it is able to understand colour if prompted correctly. With color-name, you can transform your HEX codes into a colour name that Midjourney can recognise.
For example, at Arcane, I converted our HEX colour codes to Dark Slate Blue, Maximum Blue Purple, Lavender (Web), Magnolia, Russian Violet, and Plump Purple. Here are a few of the results:
Prompt: The creation of Adam by Coles Phillips, only use the colours Dark Slate Blue, Maximum Blue Purple, Lavender (Web), Magnolia, Russian Violet, and Plump Purple, --ar 16:9
Prompt: an image of a man struggling to write, only use the colours Dark Slate Blue, Maximum Blue Purple, Lavender (Web), Magnolia, Russian Violet, and Plump Purple, --ar 16:9
Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.
Unveiling the Art of FOOH: How Brands are Using CGI to Create Buzz and Save Money.
Digital giants, Google, Meta, and Snap, see advertising rebound fueled by AI adoption among marketers.
Google doubles down on conversational experiences and generative AI for their marketing suite.
X user TrungTPhan shared video of Xbox's recent Las Vegas Sphere ad, which is rumoured to have cost around $450,000.
TikTok's EU Transparency Report Reveals User Breakdown: France leads with 21.4 million users, followed by Germany with 20.9 million and Italy with 19.7 million.
Domino's Pizza gives away $1 million worth of free pizzas to students in the US with resuming student loan payments.
Generative AI reaching its limit? Bill Gates weighs in on the future potential and challenges.
Apple bolsters commitment to generative AI with new job listings and a $1 billion investment.
Midjourney launches new website with browser-based image generation, expanding its service outside of the Discord platform.
On another note, we're onboarding more people to Arcane 🤩
We are building a platform for Marketers to be able to leverage all the advances in AI in their day to day job so that they can bring joy back to their work.
If you're interested in learning more, click here!
Note: Some image components in The Spark were created with Midjourney
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