✨ The Spark: AI x Marketing News

✨ The Spark | Edition 7

Posted on

31 Oct 2023

-

5 min read

Ben Hacking

CEO

tl;dr

  • Fake-out-of-home ads are on the rise among advertisers

  • Xbox reportedly spent $450,000 on 1 "sphere" advert in Las Vegas

  • Bill Gates shares a few thoughts on GPT-5 and its capabilities


Midjourney is a great tool for marketers (I use it to create this newsletter), but getting the outputs on-brand can be difficult! Here's the solution I've found.

Midjourney does not read HEX codes, but it is able to understand colour if prompted correctly. With color-name, you can transform your HEX codes into a colour name that Midjourney can recognise.

For example, at Arcane, I converted our HEX colour codes to Dark Slate Blue, Maximum Blue Purple, Lavender (Web), Magnolia, Russian Violet, and Plump Purple. Here are a few of the results:

Prompt: The creation of Adam by Coles Phillips, only use the colours Dark Slate Blue, Maximum Blue Purple, Lavender (Web), Magnolia, Russian Violet, and Plump Purple, --ar 16:9


Prompt: an image of a man struggling to write, only use the colours Dark Slate Blue, Maximum Blue Purple, Lavender (Web), Magnolia, Russian Violet, and Plump Purple, --ar 16:9


Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.


🤑 Why some brands are embracing ‘fake out-of-home’ (FOOH)

Unveiling the Art of FOOH: How Brands are Using CGI to Create Buzz and Save Money.

👀 Strong showing by Alphabet, Meta signal ad market rebound underway

Digital giants, Google, Meta, and Snap, see advertising rebound fueled by AI adoption among marketers.

🎭 Introducing a new era of AI-powered ads with Google

Google doubles down on conversational experiences and generative AI for their marketing suite.


👀 Xbox's 6 figure Las Vegas sphere ad

X user TrungTPhan shared video of Xbox's recent Las Vegas Sphere ad, which is rumoured to have cost around $450,000.

🤑 TikTok reports users by region in the EU as part of new DSA reporting requirements

TikTok's EU Transparency Report Reveals User Breakdown: France leads with 21.4 million users, followed by Germany with 20.9 million and Italy with 19.7 million.

🎬 Domino’s is giving away $1m worth of free pizzas

Domino's Pizza gives away $1 million worth of free pizzas to students in the US with resuming student loan payments.


🤖 Bill Gates does not expect GPT-5 to be much better than GPT-4

Generative AI reaching its limit? Bill Gates weighs in on the future potential and challenges.

🎬 Apple's job listings suggest it plans to infuse AI in multiple products

Apple bolsters commitment to generative AI with new job listings and a $1 billion investment.

🧠 Midjourney has a new website and a major update in the pipeline

Midjourney launches new website with browser-based image generation, expanding its service outside of the Discord platform.


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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers to be able to leverage all the advances in AI in their day to day job so that they can bring joy back to their work.

If you're interested in learning more, click here!

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Note: Some image components in The Spark were created with Midjourney

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2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.