✨ The Spark: AI x Marketing News

✨ The Spark | Edition 6

Posted on

24 Oct 2023


5 min read

Ben Hacking



  • Meta's AI celebrities face skepticism from the public

  • A £1 million(!) ad-space competition for Marketers?

  • Training an AI for 50 000 hours to play Pokémon

📣 Meta's AI celebrities face skepticism from the public

Meta's chatbots that mimic celebrities such as Snoop Dog, Kendall Jenner, and MrBeast, faces skepticism and users are calling it "scary" & "creepy". 

✍️ Does Google penalise AI content? Apparently not

Search Engine Land claims Google does not penalise AI content, and they provide a framework on how to create "exceptional" content with AI. 

🎭 Youtube introduces Spotlight Moments for moment-based ad opportunities

Spotlight Moments uses AI to identify the most relevant videos around key events such as Halloween and the Oscars to improve ROI for marketers.

🤑 Evening Standard unveils £1M ad-space competition

The Evening Standard announced a competition offering advertisers the chance to win £1m(!) worth of ad space across outdoor and print in London.

🎬 Netflix announces a new ad format called "Binge" ad

Have you thought about running ads on Netflix? The company recently unveiled a new ad format called "Binge" ad (still a working title). 

👀 TikTok introduces out-of-phone

TikTok introduces out-of-phone, their out-of-home solution that lets partners and brands leverage TikTok content beyond the platform.

🤖 After 50,000 hours, this AI can play Pokémon Red

Software engineer Peter Whidden has been training a reinforcement learning algorithm to play the game of Pokémon and uploaded it to GitHub

🎨 OpenAI is opening up DALL-E 3 access

Woho! ChatGPT Plus and Enterprise customers can now access the new DALL-E 3 model inside of ChatGPT. 

🧠 Meta unveils new AI system that can read your mind?

Meta announced that they are making significant progress towards decoding images from human brain activity, and shares a few of the AI's outputs.


On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers to be able to leverage all the advances in AI in their day to day job so that they can bring joy back to their work.

If you're interested in learning more, click here!


That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben

Note: Some image components in The Spark were created with Midjourney

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2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.