The Spark | Edition 42

The Spark | Edition 42

The Spark | Edition 42

Wednesday, 10 July 2024

·

Ben Hacking

Co-founder & CEO

tl;dr

  • 🪄 Google is moving towards an AI-first search engine

  • 🤳 NATO partners with influencers to reach Gen Z

  • 🩺 OpenAI & Arianna Huffington is working on an AI health coach

  • 🪄 Google is moving towards an AI-first search engine

  • 🤳 NATO partners with influencers to reach Gen Z

  • 🩺 OpenAI & Arianna Huffington is working on an AI health coach

🪄 Google is redesigning its search engine — and it’s AI all the way down

Google doesn't intend to stop with 'AI overviews', and are looking into how AI can help do more of the searching for users. This will likely have implications for SEO & paid search, and is something marketers should follow closely!

📈 Top B2B digital marketing trends for 2024 – 2028

A guide that dives into the top B2B marketing trends for the coming years, including hyper-personalised ABM, AI / automation for marketing, & thought leadership content.

🤔 ‘Content Creation’ remains the biggest marketing challenge, despite AI

Drafton, a content marketing agency, ran a LinkedIn poll on what the biggest content marketing challenges are for marketers, and the main challenges from the poll were 'creating engaging content' & 'keeping up with the calendar'.


🤳 NATO needs help reaching Gen Z so is turning to influencers from the U.K. and Europe to stay relevant

NATO is working with influencers on TikTok & Instagram to reach Gen Z, acknowledging that traditional media might not be the best channel for the younger generation.

💡 A comprehensive guide on social media monitoring

A guide on the importance for brands to monitor social media mentions to better understand brand sentiment, industry trends, & gain competitor intel.

❌ Enhancing privacy and control: new ad experience and tools for TikTok users and advertisers

TikTok adds targeting restrictions for teens in the US, limiting the options for marketers down to location, language, and device information.


🩺 OpenAI and Arianna Huffington are working together on an ‘AI health coach’

Imagine ChatGPT, but trained on 'the best peer-reviewed science' and your health data to help guide you through your health questions or issues.

🎯 How AI and contextual targeting help gain voter attention for the 2024 election

A piece on how contextual targeting with the help of AI can provide hyper-personalised campaigns to influence voter reach and impact.

🎥 Runway’s Gen-3 Alpha AI video model now available – but there’s a catch

Runway releases the Gen-3 version of their AI video generation product, but unlike Gen-1 & Gen-2, it's not free.


—————————————————

On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

—————————————————

See you next week 👋

- Ben

Ready to get started? 🪄

Offload your first Marketing tasks with Arcane today.

2024 © Arcane™ All rights reserved.

2024 © Arcane™ All rights reserved.

2024 © Arcane™ All rights reserved.

Ready to get started? 🪄

Offload your first Marketing tasks with Arcane today.

Ready to get started? 🪄

Offload your first Marketing tasks with Arcane today.

Ready to get started? 🪄

Offload your first Marketing tasks with Arcane today.

Ready to get started? 🪄

Offload your first Marketing tasks with Arcane today.

2024 © Arcane™ All rights reserved.

2024 © Arcane™ All rights reserved.

Ready to get started? 🪄

Offload your first Marketing tasks with Arcane today.