✨ Toys ‘R’ Us made an ad almost entirely with AI. It’s a sign of how far the tech has come — and where it could go

Toys 'R' Us premiered a short promo film that was almost made entirely with AI (OpenAI's unreleased text-to-video generator, Sora) during the Cannes Film Festival. It makes us wonder how good Sora will be when it's released, and what that might mean for marketers.

🗣️ Ever put content on the web? Microsoft says that it's okay for them to steal it because it's 'freeware.'

Microsoft's CEO of AI claims that a lot of content on the web is 'freeware', which has caused quite a stir online.

🤔 Instagram’s “Made with AI” label swapped out for “AI info” after photographers’ complaints

Last week we touched upon Meta mislabelling content as "Made with AI", and the company has now adjusted the label with "AI info" to provide a more accurate representation for content that may be modified with AI, and not entirely AI-generated.

👀 Attention grabbers or action drivers? Heineken's ad tests uncork surprising results

Heineken shares interesting insights from their latest ad campaign for their Spanish lager brand, Cruzcampo, including how they might shift their focus to hyper-short ads for brand awareness campaigns.

🧑‍⚖️ Meta accused of breaking European law with its ‘pay or consent’ model

The European Commission is investigating Meta for breaching the Digital Markets Act, stating that the current offering fails to provide users with a less personalised ad experience.

🔥 PR strategies for startup success

PRNEWS shares a tech PR 101 guide for start-ups, including how to turn influencers into brand advocates & how you might want to run a PR campaign to drive buzz for your brand.

💸 Training AI music models is about to get very expensive

Record labels are suing AI start-ups working on AI music models while also exploring licensing agreements with YouTube as the video sharing platform might get into music creation themselves.

🤖 TIME and OpenAI announce strategic content partnership

OpenAI will gain legal access to Time's content from the last 101 years to improve its AI algorithm.

📝 Surge in young people’s use of generative AI prompts concerns about literacy skills

77.1% of 13 - 18 year olds who knows about generative AI has used it in 2024, causing the National Literacy Trust to raise a concern on the development of literacy skills.

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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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See you next week 👋

- Ben