The Spark | Edition 40

The Spark | Edition 40

The Spark | Edition 40

Wednesday, 26 June 2024

·

Ben Hacking

Co-founder & CEO

tl;dr

  • 🤔 Meta labels real photos as "Made by AI"

    📈 91% of US ad agencies are either using or exploring GenAI

  • 👀 65% of Gen Z say that search engine reliability needs to improve

  • 🤔 Meta labels real photos as "Made by AI"

    📈 91% of US ad agencies are either using or exploring GenAI

  • 👀 65% of Gen Z say that search engine reliability needs to improve

🤔 Meta is incorrectly marking real photos as “Made by AI”

Photographers claim that Meta has mislabelled their real photos (enhanced with editing tools) as AI-generated.

Forrester: 91% of US ad agencies are currently using, exploring generative AI

The 91% is split between the ad agencies that report they already use AI for their existing workflows (61%) and the group of agencies that is still exploring use cases for AI (30%).

👀 New York governor signs bill regulating social media algorithms, in a US first

New York leads the way in regulating social media for kids, affecting the content feed (required to be in chronological order) and the data collected & shared with 3rd parties for users under 18.


🤳 Reddit: Search failing Gen Z as they turn to Social Media

65% of Gen Z say reliability on search engines needs to improve according to survey released at the Cannes Festival of Creativity. A big contributor behind the fact that 51% of Gen Z in North America use social media to discover new products and services, up from 35% in 2018.

📈 Google AI Overviews Using Reddit Less, LinkedIn More: Study

A new study from SEO platform SE Ranking shows that the top 5 cited sources by Google's AI overviews are (1) Runners World, (2) Healthline, (3) LinkedIn, (4) Run Repeat, & (5) Wikipedia.

🔥 AI ushers in a new era of B2B marketing

Personalisation and hyper-personalisation is already one of the big trends in consumer marketing, but AI-enabled technology is pushing that trend over to B2B.


🍔 McDonald’s will stop testing AI to take drive-thru orders, for now

McDonald's ends partnership with IBM for AI-powered drive-thru ordering, however, the company states that AI voice ordering solution will be a part of its future. The question is: who will McDonald's partner with next?

🤖 How AI is turning satellite imagery into a window on the future

Satellite image providers discuss how AI can use satellite data to predict future events, such as changes to the soil.

🌹 This AI algorithm counts flowers on trees to predict crop yields

Researchers have trained an algorithm to be able to predict the size of a harvest months in advance with the help of AI.


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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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See you next week 👋

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here