The Spark | Edition 40

The Spark | Edition 40

The Spark | Edition 40

Wednesday, 26 June 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • πŸ€” Meta labels real photos as "Made by AI"

    πŸ“ˆ 91% of US ad agencies are either using or exploring GenAI

  • πŸ‘€ 65% of Gen Z say that search engine reliability needs to improve

  • πŸ€” Meta labels real photos as "Made by AI"

    πŸ“ˆ 91% of US ad agencies are either using or exploring GenAI

  • πŸ‘€ 65% of Gen Z say that search engine reliability needs to improve

πŸ€” Meta is incorrectly marking real photos as β€œMade by AI”

Photographers claim that Meta has mislabelled their real photos (enhanced with editing tools) as AI-generated.

✨ Forrester: 91% of US ad agencies are currently using, exploring generative AI

The 91% is split between the ad agencies that report they already use AI for their existing workflows (61%) and the group of agencies that is still exploring use cases for AI (30%).

πŸ‘€ New York governor signs bill regulating social media algorithms, in a US first

New York leads the way in regulating social media for kids, affecting the content feed (required to be in chronological order) and the data collected & shared with 3rd parties for users under 18.


🀳 Reddit: Search failing Gen Z as they turn to Social Media

65% of Gen Z say reliability on search engines needs to improve according to survey released at the Cannes Festival of Creativity. A big contributor behind the fact that 51% of Gen Z in North America use social media to discover new products and services, up from 35% in 2018.

πŸ“ˆ Google AI Overviews Using Reddit Less, LinkedIn More: Study

A new study from SEO platform SE Ranking shows that the top 5 cited sources by Google's AI overviews are (1) Runners World, (2) Healthline, (3) LinkedIn, (4) Run Repeat, & (5) Wikipedia.

πŸ”₯ AI ushers in a new era of B2B marketing

Personalisation and hyper-personalisation is already one of the big trends in consumer marketing, but AI-enabled technology is pushing that trend over to B2B.


πŸ” McDonald’s will stop testing AI to take drive-thru orders, for now

McDonald's ends partnership with IBM for AI-powered drive-thru ordering, however, the company states that AI voice ordering solution will be a part of its future. The question is: who will McDonald's partner with next?

πŸ€– How AI is turning satellite imagery into a window on the future

Satellite image providers discuss how AI can use satellite data to predict future events, such as changes to the soil.

🌹 This AI algorithm counts flowers on trees to predict crop yields

Researchers have trained an algorithm to be able to predict the size of a harvest months in advance with the help of AI.


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On another note, we're onboarding more people to Arcane 🀩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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See you next week πŸ‘‹

- Ben

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Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.