The Spark | Edition 39

The Spark | Edition 39

The Spark | Edition 39

Wednesday, 19 June 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • πŸ’¬ >50% of CMOs say that GenAI adoption is a top priority

  • πŸ“ˆ Reddit is investing heavily into its ad product, focused on features for lower-funnel campaigns

  • πŸ€– Pinterest launches Ad Labs and are testing AI features for brands

  • πŸ’¬ >50% of CMOs say that GenAI adoption is a top priority

  • πŸ“ˆ Reddit is investing heavily into its ad product, focused on features for lower-funnel campaigns

  • πŸ€– Pinterest launches Ad Labs and are testing AI features for brands

πŸ’¬ Google CMO: There is a perception that AI is going to threaten the very nature of creativity. Here’s why I disagree

Google CMO, Lorraine Twohill shares how Google is leveraging AI in their marketing department, including asset generation and localisation, but states that a human in the loop is still crucial in all workflows.

✨ Pinterest introduces new AI tools for creative and performance

Pinterest launches Ad Labs, a programme for select advertisers to test new creative and ad tools, including collages for advertisers and personalised background generation powered by AI.

πŸ€– Over half of CMOs cite GenAI adoption as a top five priority over the next year

Around 80% of CMOs surveyed by BCG said that GenAI is already improving automation, speed, and productivity.


πŸ‘€ LinkedIn launches premium company pages

Brands can now boost their presence on LinkedIn with premium company pages, with features such as custom CTAs & auto-invitations for leads.

πŸ—£οΈ Reddit re(introduces) Conversation Ads

Reddit has completed a full revision of their Conversation Ads allowing creatives to be larger and feature more "premium media". In short, it covers more screen estate.

πŸ“ˆ How Reddit is positioning itself as a lower-funnel ad platform

Jim Squires, Reddit’s evp of business marketing and growth talks about how Reddit is well-positioned to create ad products for brands focused on the lower-funnel, emphasising that users on the platform already use Reddit as a place to gather recommendations for product purchases.


πŸ‘Ž Some Apple Intelligence features won't arrive until 2025

GenAI features including summarisation for notes, email, webpages and re-writing will likely be available in 2024, but Siri's contextual understanding and ability to take action on behalf of the user is reportedly only coming in 2025.

πŸ—³οΈ AI candidate running for Parliament in the U.K. says AI can humanize politics

Businessman Steve Endacott will going (physically) into the parliament, but states that he will be "controlled" by his AI copilot, AI Steve.

πŸƒβ€βž‘οΈ Advancing personal health and wellness insights with AI

Google publishes a research paper on personal health LLMs (& agents) with the goal of enabling AI to understand and reason about personal health data.


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On another note, we're onboarding more people to Arcane 🀩

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See you next week πŸ‘‹

- Ben

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Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.