The Spark | Edition 38

The Spark | Edition 38

The Spark | Edition 38

Wednesday, 12 June 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • 🍎🧠 Apple announces Apple intelligence and expands on their partnership with OpenAI

  • πŸ“ˆ Google launches brand recommendations for awareness & consideration campaigns

  • ❌ Instagram confirms test of "unstoppable" ads...and users aren't happy

  • 🍎🧠 Apple announces Apple intelligence and expands on their partnership with OpenAI

  • πŸ“ˆ Google launches brand recommendations for awareness & consideration campaigns

  • ❌ Instagram confirms test of "unstoppable" ads...and users aren't happy

πŸ₯€ Introducing brand recommendations in Google Ads

Brand recommendations are now powered by Google AI, providing suggestion on optimisations for your awareness and consideration campaigns.

✨ Expand your influence across B2B buying groups with new offerings

LinkedIn is broadening their suite of AI tools, integrating Microsoft Designer with Accelerate campaigns for you to create & customise creatives with AI while also expanding the capabilities of their AI assistant.

πŸš€ OpenAI Sora’s biggest rival is here: Chinese AI model Kling creates videos with more accuracy

Kling is reportedly able to create 2-min long videos in 1080p whereas Sora is limited to 1-min. If you're interested in the output differences between the two models, X user @AngryTomtweets has created a comparison thread you can access here.


πŸ“ˆ Meet the Google TV network

Google launches a new advertising network for Google TV, offering targeted, in-stream video inventory across more than 125 channels built into Google TV.

πŸ‘€ Instagram confirms test of 'unskippable' ads

These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad...users are obviously not happy.

πŸ”₯ LinkedIn to limit targeted ads in EU after complaint over sensitive data use | TechCrunch

LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups.


πŸ€– What is Apple Intelligence? The new AI powers coming to your iPhone, iPad and Mac explained

Annual held their annual developer conference on Monday, announcing a handful of new AI features and shared details about their collaboration with OpenAI.

πŸ‘€ Actor and investor Ashton Kutcher lauds OpenAI’s video model Sora

Kutcher pointed out that creating a single establishing shot of a house could cost thousands of dollars, whereas Sora can generate the same shot for just $100.

✨ Fake beauty queens charm judges at the Miss AI pageant

AI is making a dent in the beauty scene with the inaugural Miss AI pageant this month. As the name suggests, the contestants are all fully AI-generated.


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On another note, we're onboarding more people to Arcane 🀩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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See you next week πŸ‘‹

- Ben

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.