The Spark | Edition 37

The Spark | Edition 37

The Spark | Edition 37

Wednesday, 5 June 2024

·

Ben Hacking

Co-founder & CEO

tl;dr

  • 🤖 Report shows that 1 / 3 marketing teams have implemented AI in their workflows

  • 🏅 TikTok shares marketing guide for this summer's sports frenzy

  • 📺 Can you & I soon create Netflix-esque shows with the help of AI? Showrunner seems to believe so.

  • 🤖 Report shows that 1 / 3 marketing teams have implemented AI in their workflows

  • 🏅 TikTok shares marketing guide for this summer's sports frenzy

  • 📺 Can you & I soon create Netflix-esque shows with the help of AI? Showrunner seems to believe so.

📺 ‘Netflix of AI’: The first streaming platform completely made for AI-generated content is here

Showrunner is a streaming platform that allows users to create their own TV shows with the help of AI. They're currently in alpha, and have already amassed a waitlist of >50,000 people.

🤖 1 out of 3 marketing teams have implemented AI in their workflows

New report from Salesforce shows that AI adoption is the top priority for most marketing teams, but also their primary challenge.

ℹ️ Google addresses recent misinformation about AI Overviews

Google share explanation of how AI overviews work, and why some users were provided with odd results in the last few weeks - some of which Google claim to be fake.


🏅 Score big in the summer of sports with TikTok: A Guide for SMBs

It's a summer of sports with the olympics, European championships in football, & Tour de France all happening in the coming weeks. TikTok shares this timely guide on how to capitalise on the opportunity for marketers.

🔍 Brave launches Search Ads in key markets, after successful test phase with leading brands

Brave, the privacy-focused browser (with their own search engine) with >65m monthly active users, is launching Search Ads for advertisers. The offering is available in select geographies, and it's something every paid search marketer should take note of.

🌠 LinkedIn updates link previews in organic posts with smaller images

LinkedIn is reducing the size of image previews for organic posts to incentivise users to post natively (via direct updates or LinkedIn articles).


🎥 Sony Pictures to use AI to produce movies and shows in “more efficient ways"

Sony Pictures CEO, Tony Vinciquerra, says that the company is looking for ways to use AI to produce films for theatres and TV.

🦾 OpenAI is rebooting its robotics team

OpenAI shut down its robotics initiative in 2020, but is according to reports, relaunching their efforts.

How to opt out of Instagram and Facebook training AI on your photos

Ahead of the launch of Meta's new AI tools in the UK, the company is notifying their users that it will soon begin leveraging their information (including photos and posts) to train its AI systems.


—————————————————

On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

—————————————————

See you next week 👋

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here