The Spark | Edition 34

The Spark | Edition 34

The Spark | Edition 34

Wednesday, 15 May 2024

·

Ben Hacking

Co-founder & CEO

Image credit:

Arcane

tl;dr

  • 🌆 AI-powered collages on Pinterest are now more engaging than Pins

  • 👀 Reddit is evaluating search ads due to search volume on the platform

  • 🎧 Meta is reportedly looking at earbuds with AI functionality

  • 🌆 AI-powered collages on Pinterest are now more engaging than Pins

  • 👀 Reddit is evaluating search ads due to search volume on the platform

  • 🎧 Meta is reportedly looking at earbuds with AI functionality

🌆 Pinterest says its AI-powered collages are now more engaging than Pins

Pinterest users are reportedly 3x more likely to save an AI-powered collage Pins versus other Pins on the platform.

🤖 TikTok is testing AI-generated search results

ChatGPT-generated results appear for some search queries, along with a more general “search highlights” feature.

📽️ The results are out from the Runway AI film festival

The verdicts are in for Runway's 2nd annual AI film festival, and the top AI-generated short-films are getting close to being indistinguishable from the short-films made with traditional methods.


👀 Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

Reddit CEO recently hinted towards a push towards search ads in a recent earnings call, given that the company has >1b in search volume.

😤 Google Search ranking update volatility on May 9

Some advertisers have noticed performance volatilities for search, and voices their frustration to Google.

🔥 Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.


🎧 Meta's next wearable may be earbuds with AI and built-in cameras

Meta's partnership with Ray-ban might have been the start towards a bigger push into AI wearables, with rumours of earbuds coming next.

👀 OpenAI exec says today's ChatGPT will be 'laughably bad' in 12 months

OpenAI COO Brad Lightcap predicts ChatGPT could soon take on more "complex work" and be a "great teammate."

AI Teammate' announced at Google I/O 2024 — your new AI-powered co-worker friend

The AI Teammate is an AI bot that lives within a multi-user space, turning the AI chatbot into a digital co-worker.


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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

© 2024 Arcane All rights reserved.

© 2024 Arcane All rights reserved.

© 2024 Arcane All rights reserved.