The Spark | Edition 33

The Spark | Edition 33

The Spark | Edition 33

Wednesday, 8 May 2024

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Ben Hacking

Co-founder & CEO

tl;dr

  • 🌇 Meta enables AI-generated image variations for ads

  • 📈 Google integrates Google AI in Display & Video 360

  • 🍎 Apple might soon unveil its AI plans, but there are already hints towards what they're working o

  • 🌇 Meta enables AI-generated image variations for ads

  • 📈 Google integrates Google AI in Display & Video 360

  • 🍎 Apple might soon unveil its AI plans, but there are already hints towards what they're working o

🌇 Meta's AI tools for advertisers can now create full new images, not just new backgrounds

Meta's AI tools for advertisers can now help you create AI-generated image variations for your ad creatives. We at Arcane will definitely have a closer look at this for our own marketing efforts.

"More Snapchat" Live at the 2024 NewFronts

Snapchat launches new AR & ML tools such as asset creation & ML face effects, while extending AR experiences for advertisers.

🚀 YouTube launches live test of AI ideas generator for clips

Content creators can now get content inspiration powered by AI, based on viewer trends.


📈 Display & Video 360 updates from Google NewFront

Google is integrating Google AI into Display & Video 360, enabling advertisers to use generative AI to define audience segments with prompts.

👀 NewFronts '24: Introducing new premium Ad solutions for Marketers

TikTok extends its Pulse Premium offering by onboarding more premium publishers, enabling new ways to buy tentpole moments, among others.

🎙️ WhatsApp adds community events to facilitate expanded engagement

Marketers who organise events, take note! WhatsApp has added community events to its "Communities" feature, which you can leverage for your brand.


🔍 OpenAI to launch search engine

OpenAI seems to be working on a search engine! Keep your eyes on this one 👀

🤖 China's S1 robot displays 'human-like' speed and precision

Chinese robotics company Astribot reveals its S1 robot, which moves at "human-like" speed and precision. Seriously impressive!

🍎 Better Siri is coming: what Apple’s research says about its AI plans

There haven't been many news about Apple and their AI efforts, but it seems like the tech giant is awaiting its moment. Now, rumours are circulating about a significantly improved Siri. We look forward to the keynote where Apple will unveil its AI features and products - it'll likely be one of the best in recent times.


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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here