The Spark | Edition 32

The Spark | Edition 32

The Spark | Edition 32

Wednesday, 1 May 2024

·

Ben Hacking

Co-founder & CEO

tl;dr

  • 💸 Meta's Advantage Plus offering was seemingly misfiring, causing worsened performance for advertisers

  • ❗️ TikTok might be banned as soon as January 2025 due to new legislations. What does that mean for marketers?

  • 👓 Meta introduces their 2nd generation smartglasses, now integrated with Meta AI

  • 💸 Meta's Advantage Plus offering was seemingly misfiring, causing worsened performance for advertisers

  • ❗️ TikTok might be banned as soon as January 2025 due to new legislations. What does that mean for marketers?

  • 👓 Meta introduces their 2nd generation smartglasses, now integrated with Meta AI

💸 Meta’s “set it and forget it” AI ad tools are misfiring and blowing through cash

Meta's Advantage Plus offering is seemingly misfiring, causing advertisers to see a rise in CPM and worse performance.

🤖 Amazon Q is now open to any workers looking to build an AI chatbot for work

Amazon's AI chatbot, Q, is now available to everyone, with both developer & broader business use cases looking to streamline productivity.

🎨 Adobe’s latest AI model is now available for anyone to play with.

Adobe's latest image generation model is now available for everyone. You can access it via this link.


❗️ TikTok Ban: ByteDance denies report that it’s considering selling the app

TikTok could be outlawed in the US as soon as January 2025 due to a new legislations signed by President Biden. However, the company denies the rumours that it's considering selling the app in the US.

📈 LinkedIn sees record levels of engagement once again

LinkedIn reports record levels of engagement, however, it's not the first time the company has announced all-time high engagement numbers.

⭐️ Expanding our shopping ecosystem: Introducing Dynamic Product Ads

Reddit is launching Dynamic Product Ads in a public beta. The new ad format will allow advertisers to provide ads in Reddit threads where people are researching, discussing, and deciding what to buy.


👓 Smart(er) Glasses: Introducing New Ray-Ban | Meta Styles + Expanding Access to Meta AI with Vision

Meta is introducing their 2nd generation smart glasses, now integrated with Meta AI.

🪖 DARPA's autonomous tank passes first field test

DARPA showcases its 20-foot, 12-ton tank that is able to drive itself with the help of AI.

🎓 Penn Engineering announces first Ivy Master's degree in Artificial Intelligence

A few months after the first Ivy League announced an undergraduate degree in AI, Penn Engineering follows up with the first Ivy Master's degree in AI.


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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here