✨ Meta announces upcoming Ads Showcase at Newfronts 2024

Meta will host an Ads Showcase on the 2nd of May, and the agenda includes the company's latest ad updates, AI tools, and Reels opportunities for advertisers.

💸 X adds streamlined Ad set-up, using AI-based targeting

X launches new, simplified process for launching ads on the platform, including AI-based targeting to help advertisers achieve better ROI.

🖼️ Google adds Generative AI image creation to Demand Gen campaign

You can now create assets with AI while setting up a Demand Gen campaign in Google. We expect all social media platforms with ad platforms to follow suit - definitely one to look out for!

📈 How brands can get the most out of YouTube Shorts ads

Google shares guide on how advertisers can get the most out of YouTube Shorts ads, including tips such as relatability, humour, and entertainment.

✨ LinkedIn Pages: Our latest and greatest features

For those who manage company accounts on LinkedIn, you can now feature posts on your page and promote articles to your target audience, among other new features.

👀 Will Elon Musk revive Vine? New X poll could answer

It seems like Elon Musk is playing with the idea of reviving Vine, a short-form video platform that Twitter bought in 2012. Vine shut down in 2017, but might make a comeback soon as short-form video is skyrocketing in popularity (TikTok, Instagram Reels, Youtube Shorts, etc.).

🤖 YouTube adds an AI chatbot to answer questions about videos

Youtube is allowing some users to ask an AI about the content of a YouTube video. It's currently being tested in the US for premium users, and we might soon see it in Europe and other regions.

📈 Meta AI joins Instagram, Facebook, WhatsApp and Messenger: What to know

Meta AI, the company's open source AI chatbot, is being integrated into core services including Facebook, Instagram, WhatsApp, and more.

✨ AI-powered robots can now autonomously repair other bots

AI-powered robots are making strides; now some have the ability to repair other robots. Take a look at the video in the link above!

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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI automation to 10x their quality and quantity of output.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

- Ben