🤳 TikTok may add AI avatars that can make ads

TikTok is rumoured to be developing AI avatars that could read a script from advertiser. In essence, allowing advertisers to create UGC content with AI avatars in a heartbeat.

✨ Google's AI could soon be making ads for Coca-Cola

Yet another big marketing partnership! Google will integrate its Gemini AI technology into WPP's marketing and advertising operations. Given WPP's clients, we wouldn't be surprised if AI is creating ads for Coca-Cola, Nestlé, and L'Oréal soon.

💬 Ready for a chatbot version of your favourite Instagram influencers?

Instagram is testing a new program for influencer's on the platform whereby the influencer can create a chatbot version of themselves.

🔥 LinkedIn introduces new ad format: Event Ads

You can now promote your events within LinkedIn's Campaign manager. B2B marketers, take note!

👀 2024 LinkedIn Benchmark study

Engagement rates have increased by 44% YoY, and the study sheds light on what post formats get the most engagement, interactions, and attention on the platform.

📈 Most Visited Websites in the World (April 2024)

The most visited websites in the world for April 2024. #2 definitely shocked us in terms of raw traffic, especially when looking at the traffic difference between 2nd and 3rd on the list.

🏎️ Exclusive: How Neural Concept's aerodynamic AI is shaping Formula One

Swiss start-up Neural Concept is working with a Formula 1 team in order to help them achieve an aerodynamic advantage through the start-ups AI technology.

💻 Apple plans Mac line overhaul with AI-focused M4 chips, Bloomberg News reports

Reports claim that Apple will roll out its M4 processors with AI capabilities to its Mac line later this year.

🧠 Elon Musk predicts superhuman AI will be smarter than people next year

Elon Musk predicts Superhuman AI within a year, given that there are no limitations on power supply and shortage of AI training chips.

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

- Ben