✨ First impressions of Sora, OpenAI's video generation tool

OpenAI shares some of the work from artists and filmmakers who have been testing out Sora, and the results are very impressive!

🥇 SMBs believe AI is going to give them the edge when it comes to marketing success

68% of SMB owners believe that AI will enable them to compete with larger companies, and usage data shows that there's a 11% increase in utilisation of AI tools from last year.

🚀 Google testing SGE AI overviews In the wild

Google is expanding its SGE AI to a broader user base. This means that you might see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment.

🔥 Amazon will have to publish an ads library in EU after all

EU Court upholds ads transparency rule for Amazon. This means that advertisers will soon get their hands on an Amazon ad library.

💰 Why advertisers claim Meta owes $7 Billion in damages

According to the lawsuit, Facebook and Instagram's potential reach metric has inflated viewership figures by up to 400%.

👀 LinkedIn adds dynamic UTM parameters to campaign tracking

LinkedIn follows suit of other ad platforms and introduces dynamic UTM tracking, which enable marketers to create custom & dynamic tracking elements in their campaign URLs.

💸 Report: Microsoft to build ‘Stargate’ supercomputer with millions of chips for OpenAI

Microsoft plans to build a supercomputer with millions of processors to support OpenAI’s research, with cost rumoured to be around $100 billion.

📈 How media agencies are shifting toward generative AI content in influencer marketing

Influencer agency Billion Dollar Boy found that 92% of marketers have commissioned creator content either fully or partly using generative AI.

🕵️ NYC will test AI gun detectors on the subway

New York City will soon start testing out technology that uses AI to detect guns at subway turnstiles.

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On another note, we're onboarding more people to Arcane 🤩

We are building a new kind of platform for Marketers looking to leverage the latest in AI and automation to 10x their quality and quantity of output.

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

- Ben