The Spark | Edition 27

The Spark | Edition 27

The Spark | Edition 27

Tuesday, 26 March 2024

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Ben Hacking

Co-founder & CEO

Image credit:

Arcane

tl;dr


💥 OpenAI's GPT-5 release could be as early as this summer

In a recent interview, Sam Altman, CEO of OpenAI, stated that the jump in capability from GPT-4 to GPT-5 will be as significant as the jump between GPT-3 and GPT-4.

Gen AI is making small business marketing a breeze

A marketing expert shares her opinion on how Gen AI can help small businesses elevate their marketing to a level that was previously unachievable because of time- and resource constraints.

👀 Video shows first Neuralink patient playing Mario Kart with his mind

A quadriplegic (paralysed from the neck and down) patient plays Mario Kart with mind-controlled Neuralink implant, calling it 'lifechanging'.


🔥 Snap launches Sponsored AR Filters as new Ad option

Snapchat is launching filters as an Ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts.

📈 Instagram adds the ability for users to mention a specific photo or video in carousel posts when leaving comments

With Instagram allowing for more images / videos in carousels, this feature allows users to tag the pictures they are referring to, giving an indication to the creator of what picture(s) capture the most attention.

👀 Evolving Google Analytics for more insightful measurement

New tools in Google Analytics help you better measure the performance of your campaigns and adapt to an evolving privacy and regulatory landscape.


⚽️ Google DeepMind develops an AI with Liverpool Football Club to predict plays in the game

Liverpool FC and DeepMind team up to make history by using a new AI assistant developed to help with the football team's tactics.

💸 Google fined €250m in France for breaching intellectual property deal

Watchdog accuses US tech firm of not negotiating in ‘good faith’ with publishers over use of their content.

🤖 OpenAI's chatbot store is filling up with spam

OpenAI's GPT Store is becoming a bit like the Wild West with missing moderation, copyright issues, and academic dishonesty, among other problems.


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We are building a new kind of platform for Marketers looking to leverage the latest in AI and automation to 10x their quality and quantity of output.

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

© 2024 Arcane All rights reserved.

© 2024 Arcane All rights reserved.

© 2024 Arcane All rights reserved.