The Spark | Edition 25

The Spark | Edition 25

The Spark | Edition 25

Tuesday, 12 March 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • πŸ“Ή Meta is building a giant AI model to power its entire video ecosystem

  • πŸ‘€ Google, Microsoft, & LinkedIn all share updates on its advertising products

  • πŸ€– Sam Altman claims 95% of marketing work done by agencies will soon be handled by AI

  • πŸ“Ή Meta is building a giant AI model to power its entire video ecosystem

  • πŸ‘€ Google, Microsoft, & LinkedIn all share updates on its advertising products

  • πŸ€– Sam Altman claims 95% of marketing work done by agencies will soon be handled by AI


πŸ“Ή Meta is building a giant AI model to power its 'entire video ecosystem,' exec says

Meta is investing heavily into AI to power its ambition to build the best video recommendation engine across all its platforms.

πŸ“ˆ With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months

LinkedIn is developing "suggested post" where they intend to distribute your best content to targeted users for months or even years.

πŸš€ Performance Max and other key updates for March

Microsoft shares an update to advertisers, including news around their "Performance Max" product and other updates.


πŸ”— Google March 2024 core update: 4 changes to link signal

Google's March 2024 core algorithm update: key changes are made for link signals and implications for SEO.

πŸͺ 14 surprising examples of clickbait headlines that work

14 examples of clickbait headlines that aren't going to annoy your audience? We're listening.

πŸ‘€ Google Analytics adds new default Google Ads report

Google Analytics seems to have added a new default Google Ads report to the performance reporting section.


πŸ€– Sam Altman says AI will handle β€œ95%” of marketing work done by agencies and creatives

Altman claims that that 95% of what marketers use agencies, strategists, and creative professionals for today will easily be handled by the AI.

✨ Exclusive: Inflection AI's friendly chatbot tops 1 million daily users

Inflection's friendly AI chatbot has been steadily growing its user base in the background, taking a vastly different approach compared to ChatGPT, Gemini, & Perplexity. So far, it seems to be working.

πŸ§‘πŸŽ¨ How Generative AI can augment human creativity

Harvard Business Review states that one of the biggest opportunities generative AI offers to businesses and governments is to augment human creativity and overcome the challenges of democratising innovation.


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On another note, we're onboarding more people to Arcane 🀩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time πŸ‘‹

- Ben

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.