✨ AI made it into a batch of Super Bowl commercials: You can watch them here

Advertisers are continuing to push AI in commercials, with many brands using the Super Bowl as an opportunity to showcase their AI-powered products & features.

🥤 Meta shares notes on the development of its AI-based Ad targeting systems

Key takeaways include strong initial adoption of content generation tools, growing usage of click to message ads, and an increase in daily watch times for video types - users are now re-sharing >3.5b (!) reels every single day.

🚀 Meta says you better disclose your AI fakes or it might just pull them

Meta is planning to watermark AI photos across Instagram, Threads, and Facebook. And if you decide to not disclose AI-generated content, you might be punished by the social media powerhouse.

👀 New community milestone: 800 Million MAU and counting!

Snapchat reaches 800m Monthly Active Users (MAU) and according to Snapchat, >90% of their users say they feel comfortable, happy and connected when using the service.

📈 Google Search ranking algorithm update

The SEO community are expecting to see an algorithm change after noticing increased volatility within the marketing tools they use.

🔥 OpenAI's Sora is much more than a text-to-video generator

OpenAI's new AI model looks like a giant leap in text and video-to-video generation. But the model's potential is much greater, OpenAI says. It could become a world simulator.

👀 Bumble’s new AI tool identifies and blocks scam accounts, fake profiles

Bumble announced today that it’s launching a new AI-powered feature that is designed to help identify spam, scams and fake profiles.

🤖 OpenAI challenges Google's search supremacy with Bing-powered AI product

Big news! OpenAI is reportedly working on a search product to compete directly with Google. This is one we'll be monitoring very closely, as it'll have major implications for SEO & paid search.

✨ Breaking down language barriers with a multilingual translation model

Roblox is using AI to enable people who speak different languages to communicate seamlessly with one another.

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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben