The Spark | Edition 22

The Spark | Edition 22

The Spark | Edition 22

Tuesday, 13 February 2024

·

Ben Hacking

Co-founder & CEO

Image credit:

Arcane

tl;dr

  • 🍎 Apple is reportedly looking to acquire a German AI start-up

  • 📈 Spotify's ad-supported revenue reaches an all-time high

  • 🎯 Meta launches new attribution settings for video

  • 🍎 Apple is reportedly looking to acquire a German AI start-up

  • 📈 Spotify's ad-supported revenue reaches an all-time high

  • 🎯 Meta launches new attribution settings for video


🍎 Apple has eye on building bigger genAI data sets

Apple is reportedly looking to acquire BrighterAI, a German start-up that allows machine learning models to train on publicly sourced video data without breaching any privacy laws. We wouldn't be surprised if Apple plan to integrate this type of technology into their Vision Pro line.

🤖 Microsoft hints at the future of AI in Windows with a smarter Copilot

The software giant started testing a “new experience” for Copilot in Windows this week, which includes an animated Copilot in the taskbar that appears when you copy text or images.

🎥 Meta: What’s New Across Our AI Experiences

Meta is working with industry partners on common technical standards for identifying AI content, including video and audio.


👀 Spotify’s ad-supported revenue hits all-time high in Q4 2023

Spotify hits an all-time high for ad-supported revenue, and their podcast division is on its way to reach profitability.

📈 Pinterest adds more users in Q4, announces Google Ad partnership

Pinterest is closing in on 500m MAU and reveals an ad partnership with Google to boost the platform's monetisation potential.

🔥 Meta launches Engaged-view to help advertisers drive more video insights and performance

Meta introduces engaged-view, a new attribution setting that allows advertisers to measure for conversions that occur within 1 day of a video ad play.


📜 Vesuvius Challenge 2023 Grand Prize awarded: we can read the scrolls!

A group of engineers were able to use a particle accelerator and AI to uncover the contents of a 2000-year old scroll that was buried in volcanic ashes - the scroll discusses music, food, and how to enjoy life’s pleasures.

💌 Letter from the YouTube CEO: 4 Big bets for 2024

AI takes centre stage in the letter from Youtube CEO, and Youtube continues on its mission to empower creators with better tooling.

🤖 OpenAI reportedly developing two AI agents to automate entire work processes

OpenAI is reportedly developing two types of AI agents to automate complex tasks such as filling out forms & collecting public data on the web.


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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

© 2024 Arcane All rights reserved.

© 2024 Arcane All rights reserved.

© 2024 Arcane All rights reserved.