Generative AI is continuing to push marketing boundaries for what's possible to accomplish with prompt engineering. Today, we're sharing an example on how marketers can create logo animations in delightful scenery.

The final result ✨

Note: This tutorial requires access to a paid Runway account and was inspired by X user Nicolas Neubert

How to create delightful logo animations

🔲 Step 1: Create a black and white reference image

We created a black and white reference image in Figma, contrasting the logo from the background.

🎆 Step 2: Use Image-to-Image in Runway + prompt

Upload the reference image mentioned in step 1 into Runway's Image-to-Image generator, and use the following prompt:

Object sinking in lava in the shape "x", volcano landscape, dark atmosphere, surreal sculptures muted colours, cinematic contour lighting, low contrast ProLog, award winning composition, chromatic aberration

🎥 Step 3: Use Image-to-Video in Runway

Create multiple images with prompt adjustments to step 2, and upload them into Runway's Image-to-Video feature to create stunning video assets.

✍️ Step 4: Use Runway's video editor to create the end-product

Upload all your video assets from step 3 into Runway's video editor, arrange your assets in order, and voilà, your logo is now animated in beautiful scenery ✨

Let me know if you found this week's AI x marketing tip to be useful, and feel free to message me if there's anything in particular you want me to cover in next week's edition!

@🤖 ChatGPT's new "@GPT" feature paves the way for OpenAI's vision of a universal assistant

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🔥 Brave launches self-serve Ads Manager

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🤖 Amazon made an AI bot to talk you through buying more stuff on Amazon

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👀 How to calculate your company's ROI from investing in Notion AI

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✨ Chrome is getting 3 new generative AI features

Turn on these experimental AI features to organise your tabs, create custom themes and get help with writing on the web.

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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben