The Spark | Edition 21

The Spark | Edition 21

The Spark | Edition 21

Tuesday, 6 February 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • ✨ Tutorial: How to make delightful logo animations with AI

  • πŸ’Έ Advertisers are liking YouTube's pilot programme for Shorts ads

  • βœ… LinkedIn introduces Website Actions for B2B Marketers

  • ✨ Tutorial: How to make delightful logo animations with AI

  • πŸ’Έ Advertisers are liking YouTube's pilot programme for Shorts ads

  • βœ… LinkedIn introduces Website Actions for B2B Marketers


Generative AI is continuing to push marketing boundaries for what's possible to accomplish with prompt engineering. Today, we're sharing an example on how marketers can create logo animations in delightful scenery.


The final result ✨

Note: This tutorial requires access to a paid Runway account and was inspired by X user Nicolas Neubert


How to create delightful logo animations

πŸ”² Step 1: Create a black and white reference image

We created a black and white reference image in Figma, contrasting the logo from the background.


πŸŽ† Step 2: Use Image-to-Image in Runway + prompt

Upload the reference image mentioned in step 1 into Runway's Image-to-Image generator, and use the following prompt:

Object sinking in lava in the shape "x", volcano landscape, dark atmosphere, surreal sculptures muted colours, cinematic contour lighting, low contrast ProLog, award winning composition, chromatic aberration


πŸŽ₯ Step 3: Use Image-to-Video in Runway

Create multiple images with prompt adjustments to step 2, and upload them into Runway's Image-to-Video feature to create stunning video assets.


✍️ Step 4: Use Runway's video editor to create the end-product

Upload all your video assets from step 3 into Runway's video editor, arrange your assets in order, and voilà, your logo is now animated in beautiful scenery ✨


Let me know if you found this week's AI x marketing tip to be useful, and feel free to message me if there's anything in particular you want me to cover in next week's edition!


@πŸ€– ChatGPT's new "@GPT" feature paves the way for OpenAI's vision of a universal assistant

You can now access multiple GPTs in one chat by using the new "@GPT" feature. Stay tuned - we'll share a few marketing workflows next week πŸ˜‰

πŸ’Έ Media Buyers Report Promising Results From YouTube Shorts Pilot Program

Youtube's shorts pilot programme is reportedly well received by advertisers - this could be a great opportunity for marketers who want to broaden their channel mix.

πŸš€ System1 and ITV Reveal the UK’s Favourite Ads of 2023

Christmas ads dominate UK's Top 10 Ads of 2023, with Aldi's Kevin the Carrot taking the crown for the fifth year in a row.


πŸ“ˆ Introducing Website Actions: Your B2B Marketing Advantage

Companies part of the beta programme saw significant performance improvements in both conversion tracking campaigns and website retargeting campaigns.

πŸ‘€ Gen Z’s Social Media Usage in 2024

According to a report by Morning Consult, YouTube is the most-used platform for Gen Z β€” with over 80% spending their time on the app.

πŸ”₯ Brave launches self-serve Ads Manager

Brave, an internet browser with >65m monthly users launches a self-serve ads manager for advertisers.


πŸ€– Amazon made an AI bot to talk you through buying more stuff on Amazon

Amazon launches Rufus, an AI Shopping Assistant ready to answer your questions and provide product suggestions.

πŸ‘€ How to calculate your company's ROI from investing in Notion AI

Notion shares formula to calculate your ROI by using Notion AI - this could be of help when trying to get buy-in from management regarding the adoption of new AI tooling for your team.

✨ Chrome is getting 3 new generative AI features

Turn on these experimental AI features to organise your tabs, create custom themes and get help with writing on the web.


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On another note, we're onboarding more people to Arcane 🀩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time πŸ‘‹

- Ben

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.