The Spark | Edition 20

The Spark | Edition 20

The Spark | Edition 20

Tuesday, 30 January 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • ✨ US & UK advertisers can now create search campaigns with AI

  • πŸ‘€ TikTok is testing 30-minute uploads

  • πŸ€– Do keywords still matter in the age of AI?

  • ✨ US & UK advertisers can now create search campaigns with AI

  • πŸ‘€ TikTok is testing 30-minute uploads

  • πŸ€– Do keywords still matter in the age of AI?


πŸ‡ΊπŸ‡ΈπŸ‡¬πŸ‡§ Put Google AI to work with Search ads

US & UK advertisers are now able to create search campaigns through Google's new, AI-powered conversational experience.

πŸ“± Apple aims to run AI models directly on iPhones

Apple has quietly boosted its AI capabilities with acquisitions and team reorganisations with the intent of integrating AI models directly into your phone.

πŸ‘€ TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory

TikTok is slowly but surely making its way into long-form video content. We believe this will be a natural next step for the social media platform, and advertisers should take not - it can be a big marketing opportunity.


πŸ“ˆ X Shares 2024 Marketing Calendar to Assist With Campaign Planning

X shares a 2024 marketing calendar to help advertisers with campaign planning.

πŸ‘€ Reddit Launches New Ad Tips Mini-Site for SMBs

Reddit launches a bunch of helpful ad tips for SMBs, including pointers, checklists, and ad specs.

πŸ€– Do Keywords Still Matter?

AI and Natural Language Processing (NLP) is reshaping the search and SEO landscape, however, keywords remain vital for Google's indexing.


🎨 Google planning to add AI image generator directly to Bard

Google is reportedly planning to integrate AI image generation into Bard, its ChatGPT competitor. Bard is steadily improving, and given that it's free, we will likely see more and more people adopting it over its paid counterparts.

πŸ‘Ž Bing’s search engine market share unchanged since AI launch | WARC | The Feed

Microsoft's Bing search engine is struggling to gain market share, with reports suggesting that it'll likely be tough to reach a 1% share gain even after Bing's AI rollout.

πŸ‡¨πŸ‡³ This Chinese Startup Is Winning the Open Source AI Race

01.AI, Founded by former Google & Microsoft heavyweight Kai-Fu Lee, rocketed to the top spot on a ranking maintained by startup Hugging Face, which compares the abilities of AI language models across various standard benchmarks for automated intelligence.


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On another note, we're onboarding more people to Arcane 🀩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time πŸ‘‹

- Ben

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.