In edition 14 of The Spark, we broke down the use of FOOH ads for paid social.

This week, we're taking it a step further and combining FOOH ads with GenAI ✨

Midjourney recently released the 6th version of its AI-powered image generation tool. As part of the new release, we wanted to test its capabilities to generate FOOH ads with the help of green screen elements.

Now, compared to some of the tools discussed in my initial piece on creating FOOH ads, AI-generated banner ads aided by green screens still needs to be tweaked by someone in a design software such as Photoshop. Figma could do the job, but as you'll see with the examples I share, it's not without compromises.

The results

How to create AI-assisted FOOH ads

To be able to replicate the following you'll need access to Midjourney premium.

Step 1: Prompt Midjourney to create the assets

The prompt I used to generate the "astronaut on mars" asset:

Over the shoulder shot of an astronaut in front of an entirely green computer screen, the screen is filled with a green screen, the whole screen is visible, the reflection off the green screen is dark purple, the astronaut is on mars

Prompt template:

Over the shoulder shot of [your subject] in front of an entirely green computer screen, the screen is filled with a green screen, the whole screen is visible, the reflection off the green screen is [your wanted colour reflection], the [your subject] is on [the environment your subject is in]

Step 2a: Hand over to designer (if possible)

If your designer colleague has access to Photoshop or knows other ways to handle a green screen visual, feel free to share the Midjourney asset you have created and let them do their magic.

If you do not have access to a designer colleague, you can check out step 2b, which is the hacky DIY method in Figma.

Step 2b: Hacky DIY method in Figma

Upload your raw assets into a Figma file, and overlay the green screen with your creative visual (your ad, social post, etc.). To make it more realistic, apply the filters necessary to make the creative visual blend into the Midjourney asset.

Note: The FOOH ads you see for The Spark are all created following step 2b.

Step 3: post/upload your new FOOH creative to your marketing channels

Monitor the results, and evaluate whether or not you see a performance lift compared to your other creatives.

Let me know if you found this week's AI x marketing tip to be useful, and feel free to message me if there's anything in particular you want me to cover in next week's edition!

✨ OpenAI debuts GPT Store for users to buy and sell customized chatbots

OpenAI has officially launched their GPT store where users can access custom GPTs built by the community. If you're interested in checking out a marketing-related GPT, feel free to give Roast My Marketing a go 👀

🥤 Getty and Nvidia bring generative AI to stock photos

Generative AI by iStock lets users make their own stock photos from text prompts.

🚀 Meta shares performance Talks, covering 2024 predictions and trends

Meta shares trend predictions from marketing experts that will shape digital advertising performance in the new year.

📈 Netflix's Ad Tier now has more than 23 million monthly active users, advertising Chief says

Of Netflix’s customers on ad-supported plans, more than 85% are streaming on the platform for two hours or more per month.

👀 Disney launches shoppable TV

A select number of consumers will now have the ability to make purchases through the new Gateway Shop in Hulu while maintaining their viewing experience.

🔥 TikTok launches 2024 marketing calendars!

TikTok has created a marketing planner with key cultural moments and dates to align your brand to.

🤖 OpenAI debuts ChatGPT subscription aimed at small teams

OpenAI is launching a new subscription plan for ChatGPT, aimed at smaller, self-service-oriented teams.

👀 Volkswagen says it’s putting ChatGPT in its cars for “enriching conversations"

Volkswagen plans to install OpenAI’s ChatGPT into its vehicles starting in the second quarter of 2024.

✨ Microsoft's new AI key is first big change to keyboards in decades

Starting this month, some new personal computers that run Microsoft's Windows 11 operating system will have a special “Copilot key” that launches Microsoft's AI chatbot.

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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben