The Spark | Edition 17

The Spark | Edition 17

The Spark | Edition 17

Tuesday, 9 January 2024

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • 🀯 How to leverage Perplexity for marketing insights

  • πŸ‘€ SEO guru weighs in on AI-generated vs. stock image debate

  • 🦐 A video of a robot cooking shrimp?

  • 🀯 How to leverage Perplexity for marketing insights

  • πŸ‘€ SEO guru weighs in on AI-generated vs. stock image debate

  • 🦐 A video of a robot cooking shrimp?


Using Perplexity AI to accelerate your marketing

Perplexity , a company that's shaking up the search engine game, recently announced their Series B funding with IVP , NVIDIA, & Jeff Bezos participating. They're building on top of OpenAI's LLMs, aiming to give Google a run for its money with a re-imagined way of doing search.

One of the things that sets Perplexity apart is its ability to pinpoint focus sources. This means you can ask questions to an AI with a specific knowledge base, essentially a super-focused AI that's been trained on a narrower set of data than others.

For marketers, this is huge. With one of the focus sources being "Reddit", marketers like yourself can now get a summary of unfiltered and relevant insights from users of the platform. You could:


  • Track emerging trends

  • Get marketing insights from other marketers

  • Gain a deep understanding of customer pain points, allowing you to tailor your campaigns accordingly


Track emerging trends

Prompt: What are the most interesting trends in B2B SME payments?


Get marketing insights from other marketers

Prompt: What are some marketing tips and tricks? Please list them.


Gain a deep understanding of customer pain points

Prompt: What are the main pain points of marketers? Please list them.


And that's not all. Perplexity's "Academic" focus source lets you dive into the latest research findings, empowering you to:

  • Unlock the power of psychology in your marketing efforts


Understand psychological principles in marketing

Prompt: what are some common psychological principles used in marketing?


Let me know if you found this week's AI x marketing tip to be useful, and feel free to message me if there's anything in particular you want me to cover in next week's edition!


πŸš€ OpenAI will open its custom ChatGPT store next week

GPT Store, where users can sell and share customised AI agents based on OpenAI’s large language models, will officially launch next week.

✨ Google's SEO guru John Mueller weighs in on the AI-generated vs. stock images debate

Mueller sees little difference between using AI-generated images and stock photography. Both types of imagery can effectively break up text blocks, add visual interest, and make the content more engaging.

πŸ‘€ TikTok is testing AI generated images by using words or topics!

TikTok is the latest of the ad platforms to join the game of incorporating image generation into their platform, allowing marketers to have instant access to creative assets. In 2024, I expect to see most, if not all, ad platforms expand into AI-powered video generation as well.


🀩 To make the important interesting: A look back at a century of advertising at GE

Really fascinating piece on how advertising at GE has changed over a century, from early print ads to modern-day partnerships.

✍️ Articles are coming to X (Twitter)?

By digging into the code within the latest update, X user @aaronp613 discovered that the company is working on allowing users to publish articles to the platform in the near future.

πŸ€” Advertisers on X (Twitter) can now target premium subscribers

Nate Esparza, a X employee, announced that advertisers on the platform can now target premium subscribers. However, premium subscribers doesn't seem to happy about the change.


🦐 Watch an autonomous robot cook shrimp, then build it yourself

Watch a low-cost, all-purpose robot fry shrimp. The robot is teleoperated, but the team behind the robot has taken the first steps to fully automating certain tasks, including pushing chairs, calling and taking an elevator, and cooking and serving shrimp.

✨ Google Bard Advanced leak hints at imminent launch for ChatGPT rival

It looks like Google Bard advanced, a rival to ChatGPT Plus, will soon be made available to users. It'll be interesting to how it stacks up against ChatGPT Plus, and whether or not it falls short or exceeds the capabilities of OpenAI's premium chat product.

πŸ€– Deloitte rolls out artificial intelligence chatbot to employees

"PairD" will be rolled out to approx. 75,000 Deloitte employees across Europe & the Middle East to create powerpoint presentations, code, and write emails in an attempt to boost productivity.

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On another note, we're onboarding more people to Arcane 🀩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time πŸ‘‹

- Ben

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.