Wednesday, 3 January 2024
·
Ben Hacking
Co-founder & CEO
tl;dr
🥤 6 ways Coca-Cola uses Generative AI for advertising and marketing
Coca-Cola is one of many brands that have embraced Generative AI for their marketing efforts, from AI-powered Christmas cards to augmented reality experiences.
✨ Midjourney starts training video models in January, v6 updates coming soon
Midjourney CEO David Holz announces that the company will start training video models this month. I'm very excited to follow how this develops!
🚀 Top 10 marketing moments of 2023
Dr. Mark Ritson, who has worked with brands such as PepsiCo, LVMH, & Unilever, reflects on the marketing moments of 2023: from Amazon's Christmas ad to the rise of Artificial Intelligence.
📈 LinkedIn ad prices rise as advertisers leave Elon Musk’s X
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
👀 TikTok tests new desktop-based tools for creators and marketers
TikTok Introduces new desktop-based creator tools and improved analytics for social media managers.
🔥 B2Bey: Lessons B2B marketers can learn from Beyoncé
LinkedIn shares an article on how B2B marketers can learn from Beyoncé, from visual storytelling to strategic collaborations.
🤖 AI can now tell if your Louis Vuitton handbag is fake
Entrupy uses AI to authenticate designer handbags and sneakers, and claims to have achieved a 99.1% accuracy rate.
👀 Microsoft’s next Surface laptops will reportedly be its first true ‘AI PCs’
Microsoft is reportedly upgrading its Surface lineup with new AI features for Surface Pro 10 and Surface Laptop 6.
2024 will be the year the AI industry gets serious about trying to deliver results across a wide slice of business and life, moving beyond the hype.
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On another note, we're onboarding more people to Arcane 🤩
We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.
If you're interested in learning more, click here!
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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.
That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋
- Ben
