👀 Google’s new multimodal AI video generator VideoPoet looks incredible

Google introduces VideoPoet, a multimodal AI video generator, and the outputs that have been shared with the public look seriously impressive.

✨ Google’s shifting approach to AI content: An in-depth look

A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.

🧐 What marketers need to stop, start, and continue doing in 2024

Experienced marketers share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.

📈 A year on YouTube: Takeaways from great ads of 2023

Youtube sheds light on a handful of great ads from 2023, including creatives from Apple, Louis Vuitton, & PepsiCo.

🚀 Why brand mentions are the future of backlinks

Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR can shape the future of SEO.

🔥 Google Ads: New multi-format ads for video reach campaigns

Google Ads' new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads.

👀 Apple’s latest AI research could completely transform your iPhone

Big news! Apple is working on allowing complex AI systems to run on consumer devices such as the iPhone and iPad.

🫣 Google Gemini is not even as good as GPT-3.5 Turbo, researchers find

Google's Gemini Pro falls behind OpenAI's GPT-3.5 turbo in most tasks, According to Researchers

😅 People buy brand-new Chevrolets for $1 from a ChatGPT chatbot

Chatbots are often used for customer service. A recent example from a US car dealership shows that this is not without risk.

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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben