How to leverage FOOH for your paid efforts

Recently, there's been a noticeable uptick in FOOH (Fake out of home) campaigns, with standout examples like Maybelline New York's initiative and Barbie's impressive Dubai event. These instances represent the high-end spectrum of FOOH, often involving sophisticated CGI and the expertise of specialized creative agencies.

Lately, I've observed a trend among tech firms, including those like the Danish Fintech company Scaleup Finance, to integrate simpler FOOH designs into their paid advertising channels. ScaleUp Finance's frequent use of FOOH creatives on LinkedIn suggests promise in the ad creative format.

One of the main advantages of these simpler FOOH designs is their ease of creation. They don’t require the involvement of motion or graphic designers, allowing marketers to quickly produce them independently. Here are a few examples I mocked up with a PNG file of the Arcane logo.

Link to the tools I’ve utilized to create these straightforward FOOH creatives can be found below:

• Mockup zone

• Mockupbro

For those interested in adding a bit more complexity, incorporating AI-generated imagery into your FOOH creatives could be an exciting next step. If that is something you want me to look into, feel free to message me or attach a comment to the newsletter post 🙏

Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.

👀 ChatGPT Plus: OpenAI accepts new subscribers

OpenAI is opening up ChatGPT Plus subscriptions again, with the company's CEO stating that new GPUs have been found to cater to the demand.

✨ New ways to create, caption, and Snap for 7 million Snapchat+ subscribers

Snapchat+ ships additional AI features, extending on their current suite of AI services, including Dreams, My AI, and GenAI bitmoji/wallpaper generator.

🌇 Midjourney Alpha is here with AI image generations on the web

Midjourney is finally making its way to a web-native version, extending on its former Discord-only presence. Note: for now, only users who have generated >10k images will have access to the web version, but I expect this to open up to more users soon.

📈 Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working

The home-sharing company posted its most profitable quarter to date, saying its prepandemic move away from search advertising has been a good bet.

🚀 Pinterest Is Having a Moment

Gen Z is helping Pinterest reach new heights, and the platform has now reached 482m monthly active users as of Q3 '23. Gen Z is the fastest growing segment, and accounts for 40% of their user base now.

📈 TikTok What's Next 2024 Trend Report

TikTok releases report on what's next for 2024, including a breakdown of trend signals which brands can leverage to inform their TikTok content strategy.

🫣 OpenAI Acknowledges GPT-4 Is Getting 'Lazy'

OpenAI addresses "laziness" in GPT-4 and acknowledges unpredictable model behavior. For context, some users have issued complaints of the chatbot refusing to finish tasks and sometimes even suggesting users do things themselves.

✨ What do employers expect staff to know about AI?

Nadia Alaee, a senior director at Deel, elaborates on the value of being able to use AI (technical & non-technical implementation) to streamline administrative tasks within HR at Deel.

🤖 Tesla’s new Optimus Gen 2 robot

Tesla shares a progress update of the Optimus Gen 2 robot, including performance improvements on weight, balance, and walking speed.

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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben