The Spark | Edition 13

The Spark | Edition 13

The Spark | Edition 13

Tuesday, 12 December 2023

·

Ben Hacking

Co-founder & CEO

tl;dr

  • 🤔 Viewers want AI-created content to be labelled, but trust it less.

  • 🫣 Reports claim Google's viral Gemini demo was fake!

  • 🙌 Meta announced new bidding strategies for ads.

  • 🤔 Viewers want AI-created content to be labelled, but trust it less.

  • 🫣 Reports claim Google's viral Gemini demo was fake!

  • 🙌 Meta announced new bidding strategies for ads.


🔒 Runway partners with Getty Images to build enterprise ready AI tools

Runway partners with Getty Images to create enterprise-ready AI tools, merging Getty's premium content with Runway's AI tech, redefining video creation for businesses.

🤔 Most readers want publishers to label AI-generated articles — but trust outlets less when they do

The Nieman Lab article reveals a paradox in AI-generated news: readers want transparency about AI use, but their trust in news outlets declines when AI involvement is disclosed.

👀 Uber Eats mocked over AI-generated food images and absurd new “Lelnach” dressing

Uber Eats' use of AI-generated food images led to bizarre and unrealistic menu items like "Lelnach" dressing, highlighting the limitations of current AI technology in accurately depicting food items.


📈 The Fastest Growing Brands of 2023

The article from Morning Consult highlights the fastest growing brands of 2023, emphasising the significant rise of GenAI companies such as ChatGPT.

Updates to Meta Ads Bidding

Meta announces updates to bidding strategies for ads, including changes to the Cost Per Result Goal and Return On Ad Spend goal.

🤖 Microsoft introduces Deep Search to Bing

Deep Search, a new Bing feature, harnesses GPT-4 AI to deeply explore and better understand complex, nuanced queries, revolutionizing how we find and use information online.

🫣 Google's best Gemini demo was faked

Reports claim Google's Gemini AI demo was faked? There might be quite the discrepancy between the impressive, seamless interactions showcased and the actual, more limited capabilities of the AI model.

⛔️ Amazon’s Q has ‘severe hallucinations’ and leaks confidential data in public preview, employees warn

Amazon's AI chatbot Q has shown signs of severe hallucinations and has inadvertently leaked confidential data, including AWS data center locations and internal discount programs.

Imagine with Meta AI

Meta has entered the game of image generation, though the current version of their product seems to fall short in comparison to other popular platforms such as Midjourney, OpenAI's DALLE-3, and Ideogram.


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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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Note: Some of the graphics were made using Midjourney. Check out my tutorial here.

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here