The Spark | Edition 12

The Spark | Edition 12

The Spark | Edition 12

Tuesday, 5 December 2023

Β·

Ben Hacking

Co-founder & CEO

tl;dr

  • πŸŒ‡  I tried 3 image generation tools to create LinkedIn ads - the results were better than expected!

  • πŸ’Έ Microsoft commits Β£2.5 billion to boost UK's AI infrastructure.

  • ♠️ TikTok launches Creative Cards to help advertisers improve ROI on their ad creatives.

  • πŸŒ‡  I tried 3 image generation tools to create LinkedIn ads - the results were better than expected!

  • πŸ’Έ Microsoft commits Β£2.5 billion to boost UK's AI infrastructure.

  • ♠️ TikTok launches Creative Cards to help advertisers improve ROI on their ad creatives.

The Spark Edition 12 - Top AI x Marketing Tip


Are image generation tools good enough to create LinkedIn ads for a start-up? I tried to find out. 

Image generation tools have made a massive leap in the last few years. OpenAI's DALL-E 3 was introduced a few months ago, Stability AI released Dreamstudio earlier this year, and Midjourney continues to impress after its initial release in 2022. Though image generation tools are fun to play around with, I wanted to test their ability to create marketing materials, more specifically, LinkedIn ads for my start-up. 

I decided to conduct the test with a few well-known actors such as Midjourney and OpenAI's DALLE-3, and a start-up called Ideogram. The latter due to its ability to render text, which has and is a widespread challenge in the industry for AI image generation. 


Prior to the test, I decided to evaluate the results based on 3 criteria:

  1. The ability to interpret colour palette instructions

  2. The ability to render text

  3. Overall look and feel


To minimise bias I used 3 different prompts with varying complexity across the 3 platforms. Moreover, all the images shared below are the initial outputs from the image generation tools, with no additional editing nor re-generation.


Testing Image Generation Tools

Prompt 1: Create a LinkedIn ad for an AI marketing start-up called Arcane. Only use the colors Lavender (Web), Magnolia, Russian Violet, and Plump Purple.

DALL-E 

DALL-E output from prompt 1

Midjourney

Midjourney output from prompt 1

Ideogram

Ideogram output from prompt 1


Prompt 2: Create a LinkedIn ad where a cute puppy is holding a sign that says "Arcane" on it. Only use the colors Lavender (Web), Magnolia, Russian Violet, and Plump Purple.

DALL-E

DALL-E output from prompt 2

Midjourney

Midjourney output from prompt 2

Ideogram

Ideogram output from prompt 2


Prompt 3: Create a LinkedIn ad of a vectorised person in the center smiling with the following headline text above "Marketers, try Arcane and make marketing joyful again". Only use the colors Lavender (Web), Magnolia, Russian Violet, and Plump Purple.

DALL-E

DALL-E output from prompt 3

Midjourney

Midjourney output from prompt 3

Ideogram

Ideogram output from prompt 3


Result

Going back to the 3 criteria outlined earlier, here's my ranking: 


The ability to interpret colour palette instructions

  1. Shared between Midjourney & Ideogram

  2. DALL-E

The ability to render text

  1. Ideogram

  2. DALL-E

  3. Midjourney

Overall look and feel

  1. Ideogram

  2. Midjourney

  3. DALL-E


Ideogram stands out as the image generation tool with the best overall look and feel for the prompts used above. Now, this is by no means a comprehensive test, so feel free to play around with the tools yourself and vary the complexity to see if you're able to produce anything worth testing on your paid channels. 


Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.


The Spark Edition 12 - AI x Marketing News


❗️ Publishers disguising Gen AI content risk commercial and reputational blowback

Sports Illustrated was recently caught disguising GenAI content as human generated content, leading to a 20% decline in share price for the Arena Group, the company operating Sports Illustrated. 

πŸ”’ LinkedIn augments their content moderation efforts through machine learning and dynamic content prioritization

LinkedIn introduces AI-powered content moderation efforts to drive down policy-violating content as AI-created content surges. 

⛔️ Campaign Trail: How steak-umm deepfaked real vegans into meat eaters

The "DeepSteaks" campaign utilises deepfake technology to shed light on the dangers of the technology, highlighting the potential impact it can have on everyday consumers if misused. 


The Spark Edition 12 - Top Marketing News


πŸ“ˆ TikTok Creative Cards

LinkedIn launches Creative Cards, a deck of digital cards with proven ideas and tactics for ad creatives. This is awesome!

✈️ Bringing Reddit to the world: an update on our internationalization efforts and new VP of international growth role

After initial success in the UK and Germany, Reddit is doubling down on its efforts to grow internationally. This is worth monitoring for marketers, as Reddit might soon become a viable channel in your local markets. 

πŸŽ„ Unlock Q5: 5 best practices to maximize your post-holiday marketing budget

Meta launches Unlock Q5, a best practice guide on how to boost post-Holiday sales with proven marketing strategies. 


The Spark Edition 12 - Top AI News


πŸ€‘ Boost for UK AI as Microsoft unveils Β£2.5 billion investment

Microsoft commits Β£2.5 billion to boost UK's AI infrastructure, helping accelerate the country towards its goal of becoming an AI hub. 

πŸ€– Amazon Introduces Q, an A.I. Chatbot for Companies

Amazon introduces Q, its workplace AI assistant to compete with Google's Duet AI, Microsoft's Copilot, and OpenAI's ChatGPT Enterprise. 

✨ OpenAI CEO Sam Altman comments on the no longer secret Q* project

Another Q* project recently reported on by Reuters, which claimed OpenAI had developed an intelligence codenamed Q* able to solve simple mathematical problems, with the ultimate goal of reaching AGI. 


β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

On another note, we're onboarding more people to Arcane πŸ€©

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”


That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time πŸ‘‹

- Ben

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.

2024 Β© Arcaneβ„’ All rights reserved.

2024 Β© Arcaneβ„’ All rights reserved.

Ready to get started? πŸͺ„

Offload your first Marketing tasks with Arcane today.