✨ The Spark: AI x Marketing News

✨ The Spark | Edition 11

Posted on

28 Nov 2023

-

5 min read

Ben Hacking

CEO

tl;dr

  • Bard integrates with YouTube, and I share 2 ways it can help Marketers save time on upskilling 🧠

  • >50% of Marketers are using/experimenting with AI according to Salesforce report 🤖

  • The 2023 best global brands ranking is out, and some brands have made bold moves that looks to have paid off 📈


Bard can now watch YouTube videos for you, so I decided to play around with it to see how it could help marketers. I found 2 use cases particularly helpful.

How to use Bard's new YouTube integration for upskilling

1. Key takeaways 🔥

Many, if not all, of the marketers I have spoken to tell me that a large part of their skillset originate from Googling or watching YouTube videos. If you have gone through the latter, you know how time-consuming it can be to watch 3-5 videos to find the particular sub-topic you want to learn more about.

One way to shorten down the watch-time is by asking Bard to list key takeaways in the video of interest. For instance, I tried the following prompt structure 👇:

What are the key takeaways for marketers in the following video: [insert YouTube video URL]

I used the prompt structure above for the How To Use The Google Keyword Planner in 2023 (Beginners Keyword Tutorial) video by Ben Heath, and got the following response from Bard:

Prompt: What are the key takeaways for marketers in the following video: [insert YouTube video URL]


2. Key timestamps ⏰

Another way to cut through the noise is by asking Bard to list the key timestamps in a given video. We all know how convenient it is for us when someone in the comments section has written out timestamps, especially for videos with longer watch-time. Now, Bard has the capability to do the same for us, but for all videos - without relying on someone else 🔥

For instance, I tried the following prompt structure 👇:

What are the key timestamps for marketers in the following video: [insert YouTube video URL]

I inputted the video from Ben Heath mentioned above, and received the following response:

Prompt: What are the key timestamps for marketers in the following video: [insert YouTube video URL]

Now, the prompt structure above might not work out perfectly every time, but it's a great start for marketers who want to decrease their YouTube-upskilling-watch-time.


Let me know if you have any questions or comments, and feel free to share this with your colleagues to spark a discussion in your marketing department.


The Spark Edition 11 - Top AI x Marketing News

🎼 An early look at the possibilities as we experiment with AI and Music

YouTube experiments with AI music in collaboration with Google DeepMind, allowing creators to use Generative AI to create music for their Shorts.

🤖 New report from Salesforce covering trends in Generative AI for Marketing

Salesforce gathered insights from >1,000 marketers on how they use generative AI at work, uncovering that >50% are using/experimenting with AI in their workflows.

✍️ AI content creation: A beginner’s guide

Creating a system for AI content creation is key, and here are five steps on integrating AI content into your SEO strategy by Search Engine Land.

The Spark Edition 11 - Top Marketing News

🎄 Apple's 2023 Christmas holiday film "Fuzzy Feelings"

The short story combines stop-motion shots with live-action and whereas other brands are leaning into humour, Apple is pulling on emotions.

🏆 Best Global Brands - The 100 most valuable global brands

An analysis of the world's most valuable brands and their growth or decline in value. Find out what's driving these changes, and which brand has acquired the most brand value in 2023.

💸 Advertisers to waste £60bn on invalid web traffic in 2024

Reports claim that advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, and expect the figure to reach £60bn in 2024.

The Spark Edition 11 - Top AI News

📣 Forget Siri. Turn your iPhone's 'Action Button' into a ChatGPT voice assistant instead

You can now configure your iPhone 15 pro's action button to launch ChatGPT voice assistant, replacing iPhone's Siri.

🤖 OpenAI researchers warned board of AI breakthrough ahead of CEO ouster, sources say

Several staff researchers at OpenAI have written a letter to the board of directors warning of a powerful AI discovery that they said could threaten humanity.

📹 Bard can now watch YouTube videos for you

Bard AI chatbot can now provide specific information about videos without having to watch them.


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On another note, we're onboarding more people to Arcane 🤩

We are building a platform for Marketers, empowering them to leverage all the advances in AI for their work, so that it becomes more of a joyful experience.

If you're interested in learning more, click here!

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That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben

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2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.