The Spark | Edition 1

The Spark | Edition 1

The Spark | Edition 1

Wednesday, 16 August 2023

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Ben Hacking

Co-founder & CEO

tl;dr

  • Google is not a fan of AI generated content, so some suggest to not tell anyone

  • Data shows to 'go big or go home' on ads if you want to win

  • GPT-5 may be around the corner

It’s Wednesday 🙌

Today I'm launching The Reef 🐠: a snapshot of relevant stories, news and opinions around AI & Marketing. My goal is to curate & share the best content myself and the team at Coral come across in an easily digestible and concise manner. Let’s get started!

  • Google is not a fan of AI generated content, so some suggest to not tell anyone

  • Data shows to 'go big or go home' on ads if you want to win

  • GPT-5 may be around the corner

It’s Wednesday 🙌

Today I'm launching The Reef 🐠: a snapshot of relevant stories, news and opinions around AI & Marketing. My goal is to curate & share the best content myself and the team at Coral come across in an easily digestible and concise manner. Let’s get started!

Top AI in Marketing News ⭐️

Shhh, don't tell anyone.

Shhh don't tell anyone. Source: Shutterstock.com

⚠️ ️Google Says AI Generated Content Is Against Guidelines

🤫 ‘The first rule of using AI for content? Don’t tell anyone you’re using AI for content’

Top Marketing News 🔥

There is facebook and messenger and instagram and whatsapp and an unknown last thing.

Photograph: Dado Ruvić/Reuters

⛔ Meta to ask EU users’ permission to show targeted advertising

📈 Pinterest CEO on user growth: ‘Gen Z is our fastest-growing cohort’

📣 Why boundary-breaking ads win through

Top AI News 🤖

Contrails! How do they warm up the earth?

Source: Google

🛫 How AI is helping airlines mitigate the climate impact of contrails

📃 OpenAI Filing Hints At Coming GPT-5 Language Model

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here

A new age of AI-powered
Content Marketing starts here