In today's digital age, content distribution is no longer a mere option; it's a necessity. According to a study by SEMrush, campaigns that engage with audiences through four or more channels perform much better than those that rely on fewer channels. This highlights the importance of a diversified approach to content delivery, allowing businesses to reach a broader audience while ensuring consistent engagement across various platforms.

The Power of multi-channel campaigns

Multi-channel campaigns are designed to meet potential clients where they are - it's about being present across various touchpoints, ensuring your startup is visible to your target audience whenever and wherever they seek solutions.

95% of marketers say they know how important multichannel marketing is for targeting. However, only 73% say they have a multichannel strategy in place. This gap can be especially challenging in B2B, where the buying journey is far from straightforward. Today’s B2B buyers don’t follow a linear path; they engage across multiple channels, often revisiting touchpoints before making a decision.

For marketers, this means meeting prospects wherever they are—be it email, social media, industry publications, or events—requires not just intent, but a clear, cohesive multi-channel strategy

Here’s how you can leverage Arcane to produce channel-optimised content posts in half the time. 

Leveraging Arcane for multi-channel success

Arcane offers an innovative platform that empowers startups to streamline their content distribution efforts. By automating content production workflows, Arcane enables small teams to efficiently craft and manage their cross-channel campaigns ensuring consistent TOV and messaging. This efficiency not only saves time but also enhances the precision and impact of your marketing efforts.

How to get started:

1. Identify Your Channels: Start by identifying the most effective channels for your audience. This could include Blog, LinkedIn, Twitter, or industry-specific forums.

2. Craft a Cohesive Message: Ensure that your message is consistent across all platforms. Arcane makes this easy by generating tailored post types for key B2B channels—all from a single prompt.

Start with a Blog article that directly addresses your audience's pain points. Simply input your content idea into the Post Window.

Now create X and LinkedIn posts about the same topic, using the same Author.

3. Engage and Refine: Engage with your audience across various platforms and refine your strategies based on feedback and performance metrics.

Manage multi-channel campaigns with ease with the Calendar view

At Arcane, we simplify your entire content creation workflow but we know managing multi-channel campaigns brings its own challenges.

With our calendar, you get a unified view of the entire content production process—complete with approval statuses, channel icons, and assigned Authors to keep everything on track.

Get started with Arcane for free now ➡️ sign up