Marketers are busier than ever and the B2B industry shows no signs of slowing down. 

If keeping up with changing consumer behaviour, new regulations (Cookies are no longer getting slashed or are they?) and shifting trends weren’t enough - AI is quickly changing the rules of work. 

In the last year alone, SEO was claimed dead, content creation got automated, and AI-pilots are now… everywhere? 

As Economist Richard Baldwin famously said: “AI won't take your job — if you know how to use it.” And increasingly more Marketers do. According to a survey by Semrush, 67% of SMBs now use AI for content and email marketing.

But keeping up with new technology can feel daunting. We’re here to help you cut through the noise and guide you on how to use AI to your competitive advantage. From meetings, to research, content creation and data crunching – here’s how to save 20 hours a week as a busy Marketer.

#1: Let AI take care of your meetings

We spend a lot of time in meetings. Up to half of our work week, in fact. Yet, most of them are unproductive – with 39% of people having even dozed off during Zoom calls. While AI can’t make meetings more interesting (or can it?), AI can make them more efficient. These AI co-pilots can save you hours:

• Reclaim.AI takes the pain out of scheduling meetings by using AI to auto-schedule recurring meetings and optimise the time. It also automatically reschedules meetings when conflicts arise - finding a new time that suits everyone. Other cool features include the use of machine learning to detect frequently missed meetings, management of agendas and status reporting.

• Circleback takes detailed meeting notes in real-time, summarises key actions and then integrates with tools such as Slack, Notion, and Hubspot. Circleback recently launched an AI-powered search and co-pilot, which turns your meeting notes into a knowledge base by answering questions about past meetings. 

• Granola is an AI notepad with GPT-4 built in, helping you tick off your post-meeting action items. Granola transcribes notes directly from your Mac's audio, with no meeting bots joining your call.

⏲️ Time saved: 2 hours 

#2: Save hours on research

Image credit: Consensys 

Research can be a black hole of time, sifting through endless data to find relevant insights. AI can turn this ordeal into a breeze by quickly interpreting large data sets, summarising the findings and pulling out key insights. Bookmark these platforms to win back valuable time:

• Arcane: is a free, natural language search for news, trends and more. No need for prompts, Arcane delivers a dashboard with the desired search that can be directly turned into posts within the platform. You can also search for topics on Reddit and X (Twitter)

• Perplexity is a free AI search engine that reduces the need for manual data sifting. In other words, it saves you time by searching the web and processing information - in seconds - and then extracting the key points, providing contextual answers

• Consensys is another AI-powered search engine designed for research papers. Consensys quickly helps you to find the most relevant information and make sense of it

• Thoughtspot helps teams save time on internal research, by using search and AI-driven insights to make it easier for people to ask and answer questions with data

⏲️ Time saved: 5 hours

#3: Speed up your Content creation process

Image credit: Runway

By now most Marketers have played around with writing tools like Jasper, Arcane and Grammarly. There are also plenty of tools for image and video creation we love:

• Runway has launched a suite of creative tools that lets users create high-quality videos based on simple prompts. Runway spanned out of an AI research lab and the results are mind-blowing. 🤯

• Canva became known for turning anyone into a designer - but its new suite of AI tools also saves marketers some serious time. If you haven’t tried out Canva’s Magic Studio yet - drop everything and do. it. right. now. There you can use GenAI to create images, bulk-create content and re-purpose it for different channels. 

• Descript’s AI-powered video platform turns editing into a dance. AI features include: identifying viral clips, translating content and turning videos into social media and blog posts

⏲️ Time saved: 8 hours 

#4: Automate your entire Content Marketing Process

Manual work eats up Marketers' time. Seriously - on average - 40% of your time. By automating ideation, generation and repurposing Marketers save hours each day on Content Marketing. Here are the Apps in Arcane that you can set up within minutes: 

• Ideation: News Researcher, Reddit and Twitter Audience Researcher Apps are here to help you come up with valuable content and deliver you ideas for your next posts in minutes

• Thought Leadership: Posting from the founders' account has never been more crucial for a successful LinkedIn strategy, and delivering personal and impactful thought leadership content is super easy with our LinkedIn Opinion Drafter App

• Re-purposing: Turn your blogs into social media content in the blink of an eye with our Blog to Post Drafter App

⏲️ Time saved: 5 hours 

Embracing AI isn't just a smart move—it's a game-changer. With the right tools, you can reclaim hours of your week, allowing you to focus on what you enjoy. With more than half of Marketers being worried about burning out, AI can serve as a powerful ally - helping you to work smarter and faster, not harder. You can thank us later. 😉