Lummi AI, a fast growing AI Image Generation and marketplace startup, faced a key challenge in its content marketing efforts: consistently producing high-quality blog articles at the pace needed to engage and inform its audience, positioning Lummi as the Go-To solution. 

Jay Perlman, SEO specialist and copywriter at Lummi, faced the ambitious challenge of publishing a high-quality blog post every day. However, relying heavily on external tools like ChatGPT and Claude proved limiting; while these tools could generate drafts quickly, they often required significant editing to meet Lummi's quality and brand standards. 

This process not only consumed valuable time but also complicated the workflow. To achieve their goals more efficiently and produce consistently high-quality content, Jay and his team sought a more streamlined solution that could elevate draft quality right from the start.

The Goal: To publish one high quality blog a day on Lummi’s website

For Lummi, maximising output meant overcoming bottlenecks in their content workflow. With a team of three, every task—from ideation to publication—required coordination and a streamlined process. Despite Jay’s expertise, he and his team found it difficult to produce content rapidly while maintaining quality and brand consistency.

The Solution: Arcane’s streamlined content production with built-in quality controls

When Lummi integrated Arcane into its content operations, the change was immediate. Arcane’s platform offered a flexible, centralised space for Lummi’s team to streamline blog production, making it easy to manage everything from topic planning to final review.

Arcane's AI-powered content management features, including Voices feature for copy in the right TOV and Knowledge Base meant the content produced was high quality and required much less editing from Jay. 

The Results: Accelerated content creation workflow

Using Arcane, Lummi AI achieved a “fluid and accelerated content creation workflow,” enabling them to consistently meet their goal of daily blog posts. 

Equipped with clear KPIs, Jay can now easily track the real impact of their increased blog output, monitoring impressions and clicks to assess how each piece contributes to their growth targets.

We asked Jay what would make Arcane even more effective for his team and similar startup marketing teams. His suggestion: “Maybe it’s a bit ambitious, but an SEO score for blog posts would be epic!”

Something the team is actively working on so keep an eye out on upcoming product updates.

Generate your first blog with Arcane now! Sign-up for a free trial here