The secret recipe to content that’s always on-brand with Arcane - Introducing Authors

Crafting a distinct and recognisable Tone of Voice (TOV) can be a game changer. Whether you're sharing your mission, launching a new feature, or engaging with your community, your TOV is what makes your audience resonate with your content. It’s your startup’s personality in written form, and it plays a pivotal role in building connections with your users.

But as your startup scales the content output, maintaining consistency in your tone—especially across different team members and multiple platforms—can feel like a monumental challenge. 

In fact, 42% of consumers say they can tell when content is AI-generated—and they’re less likely to trust it (Edelman Trust Barometer, 2023). That’s why it’s essential to use an AI tool that captures the nuances of your brand voice and works hard to create content that feels as on-brand as possible.

Maintaining authenticity: How Arcane makes AI-generated content more authentic than competitors

While setting your Tone of Voice (TOV) is crucial, consistently applying it across all your content can be challenging. This is where Arcane's innovative Authors feature comes into play.

Here's how Authors work:

1. Authors represent the individuals for whom you'll create content. In Arcane, you can create an Author profile for your brand, CEO, CTO, PM, and employees.

2. Create Author and add their Voice: Once the Author is created, now it’s time to establish their tone, with Voices.

3. Voice Analysis: We've built a sophisticated system that analyses the existing TOV of your content and extracts its unique characteristics. This means Arcane can understand and replicate the nuances that make your brand's/employees voice distinctive.

3. Flexible Input Options:

   • Copy and paste post copy directly from your LinkedIn, X, Instagram profile

   • Use your website’s URL directly for Arcane to analyse

   • Soon Arcane we’ll assist you in creating your TOV

4. Automatic Application: Once you've set up your voice profiles, Arcane automatically applies the appropriate TOV to every post within the platform. This ensures consistency across all your content, regardless of who's drafting it.

5. Continuous Learning: As you create more content using Arcane, the Voices feature continually refines its understanding of your TOV, becoming more accurate over time.

By leveraging Arcane's Author’s feature, you're not just setting a TOV – you're ensuring it's consistently applied across all your content. This level of consistency is key to building a strong, recognisable brand identity that resonates with your audience. 

See Author’s in Action

PS: If Arcane hasn’t completely nailed your Voice, you always have the Intelligent Edit tools to make some tweaks and edits  🪄 Sign up now and create your first post.