🪄 Inside Arcane

Coral becomes Arcane 🪄

Posted on

12 Oct 2023

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3 min read

Ben & Jeremy

Co-founders of Arcane

tl;dr

  • Arcane is the AI Copilot for modern Marketers

  • We wanted to explore how our vision, to ‘give every individual the power of a team’, could come to life

  • Sign up for the waitlist here


Coral becomes Arcane

Today we’re excited to share our rebrand from Coral to Arcane 🥳

For years Marketers have had to wrangle new technologies to push the boundaries of user acquisition, engagement and retention. They’ve had to learn to use many different tools and interfaces, build hacky automation workflows and heck, some have even had to learn SQL.

Marketers now face a set of new technologies under the banner of Artificial Intelligence. 

We want to harness these new technologies on behalf of our users, so that every Marketer feels empowered by AI, not put off at having to learn complicated new skills. We believe modern marketers should focus on the strategic, creative aspect of work that humans excel at, and have the option to offload the repetitive and mundane tasks to a machine.


‘Arcane’ therefore is in reference to these magic, powerful new technologies, and what value - if leveraged - they can unlock for Marketers across the world.


Arcane is the AI Copilot for modern marketers.


Why did we rebrand?

We’d never really gone through a holistic brand exercise before and felt it was the right moment to capture the energy our brand should represent. 

We wanted to explore how our vision, to ‘give every individual the power of a team’, could come to life. 

Our new logo represents a spark of energy, hinting at the limitless opportunities Arcane creates for modern marketers. We’re particularly excited about how this logo can be used for different states on our platform and website.

Collection of Arcane brand assets and logo types.


What does this mean for you?

As of today we’re launching our new brand across our socials (LinkedIn, X), landing page and our blog. These will continue to be refined over the next couple weeks.

If you’re already on the waitlist, you’ll have realised that emails are now being sent from @tryarcane.com. If you’re not on the waitlist, sign up here to get access to Arcane. 

Finally, we have the obligatory swag order on the way for both the team, and some of our early users (more on this soon!). Again, if you’re not on the waitlist yet go here to sign up :)


We’re going to be sharing more about our rebrand process and what we’ve learnt on the way on LinkedIn and X soon. Hopefully this will be helpful for other startups that are playing with the thought of going through a branding exercise. 

For now, we’re super excited to go live with our new brand & look forward to welcoming our users to Arcane later this month.

Ben & Jeremy

Co-founders of Arcane

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2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.