✨ The Spark: AI x Marketing News

✨ The Spark | Edition 4

Posted on

28 Sept 2023

-

5 min read

Ben Hacking

CEO

tl;dr

  • Is AI the key to human-animal interaction?

  • How a marketer gets up to 70% of his work done with AI

  • Meta is reportedly developing AI chatbots for its users

Top AI in Marketing News ⭐️

🤩 Read how DELLI's Head of Growth, Alex Sowter, gets up to 70% of his work done with AI

After stints at Deliveroo, Spotify, & OYO, Alex knows a thing or two about growth, and how to use the latest tools to gain a competitive edge.

🤖 Hubspot unveils Hubspot AI at INBOUND 2023

Hubspot launches Hubspot AI, which offers platform-wide AI capabilities for SMBs including AI Assistants, AI Agents, AI Insights, and ChatSpot.

🧠 Google doubles down on AI-powered tools for Search Ads

It includes updates on marketing services such as "automatically create assets" and the "conversational experience in Google Ads".

Top Marketing News 🔥

📈 Coca-Cola launches Y3000, a Coke flavor co-created with AI

Coca-Cola continues to innovate, this time creating the first Coke flavour in with the help of AI technology.

💥 Meta developing AI chatbots for its users?

The Wall Street Journal reports Meta has plans to develop "dozens" of chatbot personas, including ones for celebrities to interact with their fans.

👀 Influencer marketing is expected to surpass $34b in 2023, report states

Influencer marketing spend increased 21.5% in 2022 to $29 billion and is expected to go up 17% this year, reaching $34 billion.

Top AI News 🤖

Is AI the enabler for us to finally be able to speak with animals?

A team of AI scientists, biologists and conservation experts is collecting data from a variety of species and building AI models to analyze them.

Google introduces Extensions for Bard, allowing users to connect to other Google apps

Sources you can connect include your own workspace (gmail, drive, & docs), Youtube, Google Maps, Google Flights, and Google Hotels.

🌄 OpenAI releases third version of DALL-E - integrates with ChatGPT

DALL-E, OpenAI's generative AI visual art platform, becomes a lot more powerful for users with ChatGPT assisted prompting.

On another note, we're onboarding more people to Coral 🤩

We are building a platform for Marketers to be able to leverage all the advances in AI in their day-to-day job so that they can bring joy back to their work.

If you're interested in learning more, click here!

That's all! Please ping me if you have any thoughts, comments or feedback on this format. See you next time 👋

- Ben

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2023 © Arcane Intelligence. All rights reserved.

2023 © Arcane Intelligence. All rights reserved.